Comments on: Bayantel Ad/Billboard: Sex in Advertising?

By: trinaclaren

trinaclaren — Tue, 14 Oct 2008 13:28:48 +0000

Have you seen the new print-ad of bayantel, i think it looked like strip-dancing, the people feautured in the commercials were only wearing Bras with letter P(upper case) on it. Yikes! They now promote STRIP-DANCING!(thats what i think about the commercial this 2008, but i don’t think that was the message)

By: D

Tue, 30 Sep 2008 04:22:26 +0000

i get the big idea of the ad campaign. and i dont think that there would’ve been a problem with the ad had it been posted somewhere more appropriate. like for example adult magazines / media where children are not allowed. the reason why the ad is creating noise is because it was placed in an unfiltered area. it’s a billboard! my gad. everyone looks at it. i believe the agency should’ve reserved the adult version of the ad in print ads where the audience is more specific since their target audience are decision makers already.. as for the immorality aspect of the ad, i think that’s the safest way they could’ve illustrated the big idea. innocent children wouldn’t remember the ad because they wouldn’t understand what the ad was saying / what the woman was feeling. in fact, i doubt if innocent kids would have a recall factor on matters they dont understand. thus, the ad wouldnt be a bad influence on the innocent–they would simply ignore the ad…

By: Anthony

Anthony — Wed, 13 Feb 2008 06:21:07 +0000

I agree that this ad is just plain crass. But I don’t agree with response number 2:

“Mike: True but show some semblance of a product. This is just a photo of a woman who is “satisfied”. I’ve seen sexier ads too but it had some sort of product or service in place with the model.”

Dude, having some semblance of the product being sold won’t do anything to the ad. Some of the greatest advertisements ever made don’t even show the product. Just a thought…

By: wolf

wolf — Tue, 17 Apr 2007 07:46:14 +0000

i just want to belatedly comment on this issue. for all those who argue that having billboards like the one we’re talking about signifies development and emulates what’s being done in advanced western countries, i beg to differ. in the u.s. and other western countries ads like this one are strictly regulated. many people here in the philippines think that in the u.s. things are more liberated. false. if you have been to the states you would know that we have it worse here in the phils. like they said, ‘pag ang pinoy gumaya, mas malala’. our society, especially here in metro manila, for your information, is more sex-crazed and morally deficient than that of the u.s. only people who really havent been abroad have this idea backwards.

By: Noemi

Noemi — Thu, 12 Oct 2006 10:00:06 +0000

@deviantChild- exactly. There is a place for these sexy ads like adult magazines or websites. Not billboard ads where children under 18 can easily view this

By: Deviantchild

Deviantchild — Thu, 12 Oct 2006 07:55:03 +0000

I am not a conservative person. I like sexy pictures and even porn. But to use sex in advertising is way cheap, especially in billboard. These ad agencies should have respect to all groups of people. Yes, the world is getting more and more liberated, but at the cost of losing respect to others’ rights? There is a word called “ethics” you know. For some, sexual themes are offensive so be ethically considerate. Have respect. You can fuck a pig in your old private house but for God’s sake, don’t let anyone see you; some might puke. And yeah, sex sells if you are actually selling sex. If not, cut the sex crap!

By: Noemi

Noemi — Fri, 06 Oct 2006 00:29:58 +0000

@Ade- Well it’s a guarantee they say. Bayantel told me that they offer a 14 day guarantee to their customers. Hence called “Satisfaction Guarantee”

@rhodora- Thanks! Please share.

By: rhodora

rhodora — Tue, 03 Oct 2006 14:48:24 +0000

revisited your bayantel ad entry.. just want to share this post in my blog.. hope it relates.

By: ade

ade — Tue, 03 Oct 2006 09:17:33 +0000

And the grammar is horrible.

By: JP

JP — Fri, 22 Sep 2006 12:24:35 +0000

I don’t find the ad repulsive but if it bothers other people then we should pull it out. The basic idea here is that while those who see it in bad taste want it to be pulled out because of the fact that it discomforts them,on the other hand those who like it aren’t really affectd when the ad is pulled out.