Jollibee’s Hamburger Earthworm Patties
The Jollibee Earthworm burger rumor is old news but to see the keywords in their website is news. View the HTML source of Jollibee Hamburger website. And what do you see?
META NAME=”object” CONTENT=”jollibee food corporation, earthworm, earthworm hamburger, earthworm hamburger issue, earthworm hamburger patties, earthworm meat, earthworm meat price, earthworm price, earthworms, earthworms price, eating fast food, jollibee food corporation, earthworm, earthworm hamburger, earthworm hamburger issue, earthworm hamburger patties, earthworm meat, earthworm meat price, earthworm price, earthworms, earthworms price, eating fast food, jollibee food corporation, earthworm, earthworm hamburger, earthworm hamburger issue, earthworm hamburger patties, earthworm meat, earthworm meat price, earthworm price, earthworms, earthworms price, eating fast food, jollibee food corporation, earthworm, earthworm hamburger, earthworm hamburger issue, earthworm hamburger patties, earthworm meat,………….”
Now I don’t know if their website got hacked or the webmaster purposely placed earthworm hamburger keywords . Whatever for? When I told my girls, they nearly puked .
Earthworm hamburger. Now before you go ewww….read this
Why mix “EARTHWORMS” with my hamburger?
1. Earthworms are one of natures most complete food sources, so much that they are
considered to be an excellent food source for special service operatives of
various military forces throughout the world.
2. Worms are full of calcium, vitamins, roughage and protein which makes them a
complete food.
3. Earthworms have a nice concentration of protein in a little package near 70%
percent on a dry weight basis and they are entirely edible and abundant to collect
so that’s why earthworms are very good meat replacement.
4. A pound of dried earthworm is 50-60% percent cheaper than quality inspected
beef and other meat extenders/fillers.
5. Earthworms will grow at a much faster rate than on any other animal and abundant
of supply.
6. Earthworms contains chemical substances that makes it addictive.
7. Powdered earthworms when blended with beef makes no difference, unnoticeably likes
exactly 100% pure beef.
8. Dried earthworm taste and smells exactly like beef if cooked.
If this is true, Jollibee Fastfood saved an astounding US$120,000,000.00 of cost-cutting savings on hamburger patties alone.
Now what about this? Online marketing blog finds Jollibee site’s ‘dirty tricks’
Filipina mom) and my journey to a "new normal" after the death of 
Hi Noemi:
I have worked with Jollibee for over two years(way back in the ’80s) and at the time I was there the earthworm rumors started. I can assure you(altho I am not a Jollibee fan) that none of it is true. Earthworm meat is soooo expensive and very hard to source. In Jollibee during that time(about 20 years ago) the recipe of the meat pattie was in the hands of only one man and he was the only one who knew the ingredients of the meat patty and chicken joy.He was a pioneer and trusted employee. Now that there is a Commissary VP Ms. Belen Rillo who was my UP professor in Food Technology ,more so this rumor is still a rumor and could never be true(knowing Ms Rillo she wouldnt even think of it).
Betty T. Lopez
Despite the fact that I’ve only had Jollibee once, during a vacation back to the good ‘ol Philippines, the only thing I really hated about them was the fact that they put sweet pickles on top of the burgers. Eww.
Betty: it’s possible the Jollibbe website got hacked or the webmaster just wanted to add those keywords.
Chris: The filipino taste borders on sweetness.
We used to supply meat for 3 jollibee branches back then. The rumour is definitely NOT true. And like what betty lopez said, according to my dad, earthworm is expensive.
As for the meta word used, people still prolly ask about that so the webmaster thought it might bring them more traffic. probably.
@AnP- It’s most probably the webmaster dirty tricks.
“The filipino taste borders on sweetness.”
Oh, I know. That’s why I love Filipino spaghetti!
It is just a SEO tactic (Search Engine Optimization). Its a marketing tactic, and they’re trying to reverse the effects of the rumors by gathering more and more traffic in their website by adding the keywords such as earthworm meat, patties etc. etc.