Apl.de. Ap “Take Me to the Philippines”

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It didn’t feel right being in Singapore, holed up in a fancy hotel, and eating gourmet dishes while my two girls and husband remained stranded in the second floor of our house. I couldn’t really concentrate on my media coverage of the Black Eyed Peas Concert yesterday because my mind revolved on the neck deep waters in the first floor. Our 3 cars are submerged in water. Our furniture, refrigerator and stove are also under water. Property damage alone is probably 3 million pesos if we include the cars. So that’s how my day has been today.

I went online to make sure my family got food, looked around for rubber boats. Media with me like Tim Yap did relief goods coordination in Eastwood but there was no boat to reach home. I begged around for small boats to reach our neighborhood and finally by 4:00 PM, there were helicopters for food drops and 37 rubber boats. My family finally got food by 4:30 PM. That lifted my spirits up because I felt that going to a party with Apl.de.Ap just didn’t seem right if I am not assured that my family is safe.


I am in Singapore for the launch of ““Take Me to the Philippines” a result of Secretary Durano’s collaboration with Black Eyed Peas’ member Apl.de.ap that began in 2008. Apl.de.ap even offered to create a music video for the campaign entitled, ““Take U to the Philippines.” Ace and Apl both refined the campaign through time, adding elements to achieve the goal of hauling in more tourists to the country. ““It was hard work, but with Apl’s support, we were able to pull through a great campaign.

This campaign is not out yet in mainstream media. I took this using my flip camera. DoT secretary Ace Durano mentioned that in a world that’s predominantly driven by media, they are proud to produce a video that captures the essence of the country’s beauty and interprets it into a hip and dynamic music video.

As I watched the video, I saw in Apl’s eyes that his accomplishment was that of a Pinoy, beyond his persona as a member of the Black Eyed Peas.

Later that night, we moved to the Supper Club to hear him spin and a short interview, It was so short. We were given 15 minutes for a batch of 5 media people.


I wanted to get Apl.de.Ap to give a message of comfort to Odong victims. Instead he said ” I would like to bring awareness to donate and help out.”

I felt so much better after hearing his commitment to help out. I felt guilty trying to have fun here while my family is not doing well back home. A lot of Filipinos need help right now and Alp.de.ap is using his celebrity status to help his country. Here is the rest of the interview with Apl.de.Ap

Both Ace and Apl see the project as the spark needed to re-establish the positioning of Philippine tourist spots as global destinations. But during their stay in Singapore, Ace focused more on the campaign’s impact on the Philippines.

Ace thinks that ““Tomorrow, we’ll see the Filipino people patronizing our destinations over the tourist spots abroad. We envision Filipinos not just to know the tourist destinations, but to be proud of each destination.”

It was great time bonding with Apl.de. Ap. It was a super exclusive party that we were not allowed to take photos once the party started. The rest of the Black Eyed Peas came along except Fergie. I loved seeing them dance while Apl.de.ap was spinning in the background. Really danceable moves. It felt surreal to be dancing with the Black Eyed Peas but it was fun. Their music is not just for the young but the young at heart like me.


And if you are wondering why I lost weight, I use their music for my workout.

Noemi Lardizabal-Dado (1388 Posts)

You may contact Noemi (noemidado @ gmail.com) for speaking and consultancy services in the following areas: Parenting in the Digital Age (includes pro-active parenting on cyber-bullying and bullying) ; Social Business ; Reinventing One’s Life; and social media engagement. Our parenting workshop is called "Prep to Prime (P2P): Parenting in the Digital Age (An Un­Workshop)" P2P Un­Workshops are conducted by two golden women in their prime, Noemi and Jane, who have a century’s worth of experience between them. They are both accomplished professionals who chose to become homemakers. This 180­degree turn also put them on a different life course which includes blogging, social media engagement and citizen advocacy. They call their un­workshops Prep to Prime or P2P, for short, to emphasize the breadth of their parenting experience. They tackle different aspects and issues of parenting ­­ from managing pregnancies, prepping for the school years of children, dealing with househelp, managing the household budget, to maximizing one’s prime life and staying healthy through the senior years.

  • I’m surprised at how many people I know were affected. Many seem to prefer to keep their silence–of course, they were still better off than others.

    We get flooded regularly, sometimes more than once a year, in my home city but we always manage to get back on our feet. Even those whose houses were entirely destroyed… I know someone whose car got swept away into a rice paddy. It stayed there for several months, he having no money to pay someone to get it out.

    My own baby and childhood photos were all gone except for a few. I don’t regret them of course and I don’t see my parents regretting their loss. If you have your health, your loved ones, the title to your lot and a steady job… you WILL definitely bounce back. Iba, pinagkikitaan nila talaga nawala, along with their accumulated possessions.

    I’m not glad that this happened in Manila, especially since people here did not expect something like this… but, maybe, for the first time, everyone here gets to witness and experience the effects of corruption. All those moneys going to the pockets of criminals in government should’ve prevented this.
    .-= BrianB´s last blog ..Globe to release iPhone 3GS on July 31, 2009 =-.

    • fortunately the photos were saved.

  • danica

    It’s a sad day for the Filipinos right now. Hundreds of people are dead. Metro Manila is devastated.

    Sec. Durano should have flown back immediately to help in government relief efforts. Instead he’s partying in Singapore and using people’s money. Money that should have been donated to the disaster stricken areas. What a shame.

    • gianna maniego

      while i understand the sentiment behind your comment, yours is probably a knee-jerk reaction to the blog post. what you probably don’t understand is that the trip and the events after were scheduled ahead of time, when nobody had any inkling that ondoy would be wreaking havoc on the country.
      if ondoy had happened before the scheduled trip, there would have been no doubt that dot would have cancelled this trip.

    • we left at 5:00 am with no idea that the floods would be that devastating. Money used for this trip will bring back money to the country through tourism revenues. The partying is just after the launch sponsored by MTV and not government funds,.

      How could we have flown back? NAIA was flooded. We brought awareness to our Singapore contacts to donate. Of course, you didn’t know that. If you followed my twitter, we were doing relief operations online.

      Tim Yap who was with us, used his new bar as relief goods. The PR company contacted many of their contacts in manila to send donations which included milk, food. We could still do our share even if we were far away.

    • Dodgie

      Sec. Durano wasn’t partying in Singapore. In fact he didn’t stay long in Super Club. He only waited until Apl.de.Ap arrive. He was there for a project entitled “Take to the Philippines” in collaboration with MTV Asia and Apl.de.Ap. He was there to promote the Philippine tourism with the help of Apl.de.Ap. You should first ask, in the first place, why Sec. Durano was there with the media people. I’m sure everyone in the team was worried good thing we were able to ask for help through twitter, facebook etc..

  • Wow, it was an event to envy Mam, eheheh!

    I am really proud Apl.de.Ap as to what he has achieved and what he is bringing our country.

    Way to go!
    .-= elmot´s last blog ..Warning: Vote at Your Own Risk Fellow Noypi! =-.

  • gianna maniego

    just curious, why didn’t you go home if you felt so bad about being there? i’m sure the sponsors would have allowed you to go ahead, given the unusual and very upsetting circumstances?

    • Common sense, gianna

      NAIA was flooded and no plane or any way to go back home. Besides if I went back home, Globelines was down and I still wont be able to get to my house,. It needed a boat. It was best I stayed at the hotel and monitor relief operations via internet. I was able to get contact through skype and text messaging on my end. Bloggers and friends did their best to get a boat for my family. There was more I could do in Singapore.

      I talked to Alp.de.ap and he will start awareness campaign for the donation.

  • Totally understand why you had to push through with your trip, especially as it had been arranged before Ondoy struck. If you chose not to fly, dyahe sa sponsor, and also you would have arrived home midnight na siguro because of the road situation during that time. The most important thing is for your family to rise above this. This incident actually made many of us to be aware of the importance of insurance, especially for acts of God and things beyond our control.

    I have a close friend living in Pasig who lost everything she saved up for. But I guess in adversity, we’ll find strength.

  • rhodora

    If you came home at the height of floods, you won’t be able to do anything anyway. Baka nga makadagdag ka pa sa problema. Instead of rescuers focusing on just your family, you will add to the concern pa, especially if you got trapped somewhere else too. So I think you did what was best for the situation – by staying put where you were, but alert on developments while monitoring your family’s situation.

  • eleeh

    hi,i love that video of apl.d.ap. And i really admire him so much that he is proud to be a PINOY! I hope everyone should be like him!not to forget where did they come from!and how can i download that take me to the phils.mp3?tnx!eleeh

  • eleeh

    hi again,pls help me i like to dwnload that mp3 of apl.d.ap take me to the phils.pls! What’s the website?tnx!eleeh

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