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Breakfast at Portico 1771 and My PR Policy

portico 1771
A few days ago, Lauren asked me “mom, were you invited to the Bloggers Breakfast at Portico 1771?” I checked my email and found the invite at my abandoned Yahoo email address. I thought it must have been Jayvee‘s idea. But no, he had no idea who invited us.

New media as a path to expand their online presence , perhaps? For many months now, PR agencies have been inviting bloggers to press events, parties, treating them to lunches, and sending them gifts and tokens.

My PR policy is a combination of Anton’s school of thought “for the awesome experiences which would include eating at a restaurant I can rave about or meeting awesome people. ” and Yuga’s third option of “full disclosure to your blog readers ”

A disclosure will at least serve as a warning to your readers if later on you make a positive review of their products/services, it was influenced in some manner.

I don’t go to all the events but a food trip is an adventure I don’t want to miss out.

Besides, how could I resist an opportunity to have breakfast with my husband and friends?

At the last minute, Lauren backed out because she couldn’t afford to miss work and scheduled it for Sunday. I was told to bring my other family members and a few blogger friends. Fortunately, my husband had a hearing in nearby Pasig City so a breakfast at Portico 1771 looked pretty inviting to him.

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Bloggers at a Media Event, the Wagyu Beef Fest

wagyu beef fest

From Media? , the staff of Amor Maclang asked.

No, I’m a blogger as I wrote down my name on the registration sheet of the Wagyu Beef Fest at the Diamond Hotel during lunch today.

Handing me my name tag with the media label underneath my name seemed strange. Shouldn’t it be “new media”? Then I began to question my arrival at the hotel. What am I doing here in an media event where I will be amongst traditional media people?

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My husband and Grocery Shopping

husbandI think I have mentioned before that my husband is my co-homemaker . For the past two years, he took over my role in grocery shopping. It’s really sweet of him to shop for me. I don’t mind it one bit because I don’t enjoy grocery shopping. Prices of the goods are quite depressing. I just buy whatever is on the list then leave the supermaket in 45 minutes. One thing has been bugging me the past months. I’ve never understood why it takes my husband more than two hours to shop.

Last sunday, I tagged along with him just to observe his system of shopping. Ah now I understand. If I had studied Butch under my time and motion study, he’d definitely fail .
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Crazy Momma at Krispy Kreme Launch

krispy kreme
The two girls arrived home last night due to the upcoming storm Reming but they were craving DOUGHNUTS. “Uh not now dears. It’s late! ” I promised to buy them [tag]Krispy Kreme Doughnuts[/tag] by waking up early for their Opening Day. Well, today is the Krispy Kreme Doughnuts Opening Day at the City Center, Global City. Bringing my mug of coffee to perk me up , I drove over to the City Center at 6:30 AM. There were like hundreds of people crazier than I am who dared to wake up early just to order the first batches of Krispy Kreme Doughnuts.

krispy kremeKrispy Kreme staff were gracious enough to hand out retro caps, raffle coupons and a brochure to lift our sagging spirits and knees. Music and a dance number entertained the tired and hungry. The police, police dogs, security guards , ambulance and the fire men were on their toes,hovering among the crowd of eager customers. Would someone be crazy enough to create a stampede? They promised to open the door by 8:30 am. US Ambassador Kristie Kelly and Congressman Alan Cayetano cut the ribbon which officially launched Krispy Kreme Doughnuts in the Philippines. I didn’t catch the name of the lucky first customer who won a free supply of Krispy Kreme Doughnuts. It was my secret wish to win one of the raffle prizes but alas, it was not meant to be.

krispy KremeFinally, at 10:00 AM, I entered the Krispy Kreme Doughnut store. Since I already tasted the “Melt in your Mouth” original glazed doughnuts, I ordered two dozen Assorted Krispy Kreme Doughnuts (335 pesos for a dozen). I have no intention of going back in the next few weeks so might as well order all the doughnut varieties. With the hundreds of people in the city center, Krispy Kreme did a pretty good job of organizing the smooth flow of customers in and out of the shop. There were hundreds and hundreds of doughnuts to be sold. Even Go Nuts Donuts could not cope with the influx of orders when they first launched a few years ago.

After all that hassle and waking up early to be one of the first 500 customers, was it worth it? Not really. As consolation, I ended up with:

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Starbucks Planner and their Christmas Tradition

You should also check out the 12 Cups with the Coffee Bean & Tea Leaf: Give in to Giving which offers a chance for you to donate to 12 charities and to receive a Giving Journal designed by renowed artists.

Updated– Click here for the Limited Edition Starbucks Coffee 2009 Planner.

2009 starbucks planner

View more photos of the Limited Edition Starbucks Coffee 2009 Planner.

View the 2008 Starbucks Planner

starbucks plannerI kept getting these text messages from my daughter, M the past two weeks now “Don’t forget to order starbucks coffee”. Yesterday another text message came “I need 13 more stickers and I get the starbucks planner. whee” I showed the text message to a friend. My friend smirked “My two daughters are also crazy over their planners. I am looking for the supplier so I will just get from them”. Curious over these planners, my friend and I transferred over to the Starbucks Coffee just to take a look at the sample planner. Flipping through the pages, it’s no wonder my daughter is crazy enough to drink starbucks coffee to avail of it. Inside the pages are really cutesy keepsake envelopes. The planner seems like a mini scrapbook of sorts to hold in precious mementos. I can’t possibly drink 13 cups of coffee! Even if I could afford to drink Starbucks coffee every single day, it’s boring. Drinking in coffee shops is something I do once a week or whenever I meet a client. With this rate, it will take 3 months to complete the 13 stickers.

I don’t want my daughter to starve and use her allowance to buy coffee.

Starbucks really knows how to increase their sales this Christmas season. Obviously they are targetting the young crowd. I told my daughter that I couldn’t possibly drink all that coffee but I ‘d increase her allowance for the next few weeks . I considered the costs involved.

The planner needs 21 stickers (9 are for Starbucks featured Christmas beverages while 12 for Starbucks beverages of your choice). The cheapest price for regular drink is 80 pesos (I think) so that’s 960 pesos while Christmas drinks at 125 pesos minimum 1125 pesos for a total of 2085 pesos ($42) to complete the 21 stickers. How expensive. Looking at the bright side, Starbucks Christmas tradition is not just about increasing sales. They are in partnership with UNICEF’s SparkHope project . Acutally the thought that one is helping a cause makes the expense a little bit worthwhile. Let’s see how this works.

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Jollibee’s Hamburger Earthworm Patties

jollibee.gifThe Jollibee Earthworm burger rumor is old news but to see the keywords in their website is news. View the HTML source of Jollibee Hamburger website. And what do you see?

META NAME=”object” CONTENT=”jollibee food corporation, earthworm, earthworm hamburger, earthworm hamburger issue, earthworm hamburger patties, earthworm meat, earthworm meat price, earthworm price, earthworms, earthworms price, eating fast food, jollibee food corporation, earthworm, earthworm hamburger, earthworm hamburger issue, earthworm hamburger patties, earthworm meat, earthworm meat price, earthworm price, earthworms, earthworms price, eating fast food, jollibee food corporation, earthworm, earthworm hamburger, earthworm hamburger issue, earthworm hamburger patties, earthworm meat, earthworm meat price, earthworm price, earthworms, earthworms price, eating fast food, jollibee food corporation, earthworm, earthworm hamburger, earthworm hamburger issue, earthworm hamburger patties, earthworm meat,………….”

Now I don’t know if their website got hacked or the webmaster purposely placed earthworm hamburger keywords . Whatever for? When I told my girls, they nearly puked .

Earthworm hamburger. Now before you go ewww….read this

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