Disaster preparedness through microinsurance

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Cebuana Lhuillier launches “National Pilipino Protektado Day” to give away free microinsurance to one million Filipinos

My family survived Ondoy and I am grateful that only our possessions and cars were damaged. But others were not so lucky.  Lives were lost. Others who survived did not have insurance or extra income to slowly rebuild their lives.  Disasters wreck havoc in our lives and in different communities , resulting to loss  of life and livelihood.  Cebuana Lhuillier is pushing for financial inclusion by making microinsurance part of the disaster preparation for Filipinos. More than the usual emergency kits, obtaining microinsurance is another practical way to be prepared.

cebuana lhuillier

During the unveiling of the “National Pilipino Protektado Day”, Cebuana Lhuillier in partnership with Pioneer Insurance announced that it will be giving away free microinsurance to one million Filipinos within the days  leading up to July 21 (the date of the National Protektado Day).  The first batch of microinsurance covers will be given  to the constituents of the Department of Social Welfare and Development,  the Philippine Red Cross, Oxfam International, Global Peace Foundation, Girl Scouts of the Philippines and Boy Scouts of the Philippines.

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Aside from its campaign to insure one million Filipinos, Cebuana Lhuillier announced the launch of other initiattives like the Cebuana Alerto , an android app  (coming soon)  that harnesses the digital platform to provide vital information in disaster preparedeness, Our Help, a website dedicated to donating microinsurance, and the institutionalization of Microinsurance Agents Association of the Philippines Inc, (MIAPPI), an organization founded to promote the interest and welfare of microinsurance agents.

personal microinsurance

I like the “National Protetakdo Day” as it raises awareness on microinsurance especially for the low-income sector.  Disasters will always hound us every year. Considering the severity and frequency of disasters, one must emphasize disaster preparedness through microinsurance. I just hope one day, there will be more than one million Filipinos that will be covered by insurance.

Noemi Lardizabal-Dado (1391 Posts)

You may contact Noemi (noemidado @ gmail.com) for speaking and consultancy services in the following areas: Parenting in the Digital Age (includes pro-active parenting on cyber-bullying and bullying) ; Social Business ; Reinventing One’s Life; and social media engagement. Our parenting workshop is called "Prep to Prime (P2P): Parenting in the Digital Age (An Un­Workshop)" P2P Un­Workshops are conducted by two golden women in their prime, Noemi and Jane, who have a century’s worth of experience between them. They are both accomplished professionals who chose to become homemakers. This 180­degree turn also put them on a different life course which includes blogging, social media engagement and citizen advocacy. They call their un­workshops Prep to Prime or P2P, for short, to emphasize the breadth of their parenting experience. They tackle different aspects and issues of parenting ­­ from managing pregnancies, prepping for the school years of children, dealing with househelp, managing the household budget, to maximizing one’s prime life and staying healthy through the senior years.