02Aug 2007

How to Sustain the Filipina Woman’s Image Online Campaign

⋅ 21 Comments

filipinaHow to Reshape the Sexy Filipina Image campaign started a month ago. Around mid-July, my sister, Lorna, spoke up at WordPress’s WordCamp in San Francisco and told the 300-something participants about our campaign.

I told my fellow conference attendees about the google bombing campaign my sister, Noemi Dado, and her friends were undertaking to take back the word “[tag]Filipina[/tag]” online from its massive “dating and penpal websites” and put this word in a more balanced context. The loud applause caught me off-guard.

The bloggers liked the idea of the campaign and immediately approached my sister and chatted with her about taking back the word “Jew” online. (Google posted an explanation on the offensive results for the keyword Jew)

It’s inspiring other bloggers to start their own campaign. in the Philippines.

read more? (moved to its new domain, FilipinaImages.com)

Posted in: Bloggers, Blogging, Women Rights

About Noemi Lardizabal-Dado

Noemi, Editor of Blog Watch and features editor of Philippine Online Chronicles is a 55 year old mother to three kids and is married to Atty. Luis H. Dado. She loves being a full time mother and homemaker after retiring as a Researcher/Consultant from the UP Institute for Small Scale Industries in 1987. Now that her children are all college graduates, she devotes her time to grief support, blogging, new media events and using her blogs to promote online advocacies. Her personal blog is at aboutmyrecovery.com, which garnered numerous awards such as Best Website, Blog Category during the 9th and 10th Philippine Web Awards. Her blog also won in the Blog- Personal Category of the DigitalFilipino.com Web Awards 2007 and Globelines Broadband Family Blog Award (in honor of family-oriented blogging) 2007 Philippine Blog Award. Globe also recognized her as Digital Elder in the 2009 Philippine Blog Award.

  • http://feistymomma.com dexie

    use tags after every post. i’ve been adding “filipina”, “sexy filipina”, sexy filipina family”.. etc. anything related to my post topic = the words “sexy filipina” or “pinay” or “filipina” or “mommy”….

    if anyone needs the technorati tag plugin to add in their WordPress blog, let me know. i’ll be happy to help anyone out. :) my e-mail is linked in this comment.

  • http://lawandbadminton.blogspot.com/ ladybug

    This is an excellent idea! I will gladly post a link to the FWN site. Can I also post the steps you mentioned in this entry??? Thanks in advance! :-D

  • http://filipinolibrarian.blogspot.com/ vonjobi

    keep up the good work! “yan ang filipina” works better in google-bombing than “yan ang pinay.” and the moms getting involved really helps.

    but i do think we need more than just one site. we may get the top spot, but what about the other nine on the first page of results?

    the other problem is that people eventually lose interest–as the original yan ang pinay campaign did. using the keyword “filipina” and turning it into a link needs to become a habit.

    you may also want to create a category or label called “filipina,” so that there’s a permanent link to all your posts on “filipina.”

    btw, not all those supporting this campaign are female. and not all librarians are female =)

  • http://aboutmyrecovery.com Noemi

    @dexie- thanks for offering your help.

    @ladybug- sure copy the steps

    @vonjobi- you have great ideas. The campaign to link to one site is my own personal campaign among my reader’s community just so one site can make it to the top. I am hoping others bloggers with their own community will follow suit and choose their own Filipina link and make them rank higher on page 1 .

    I will add that Filipina category. Yes some who are supporting Filipina campaign are writing about her moms, sisters etc. It’s not limited to Filipina writers.

  • http://jonasdiego.com Jonas Diego

    You’re welcome! :)

  • http://scroochchronicles.blogspot.com/ Kongkong622

    Done!!

  • http://aboutmyrecovery.com Noemi

    @Kongkong622:- thanks for the link

  • http://sunshineforlife.wordpress.com arlene

    am also making a post about this beautiful pinay campaign but am sorry i don’t know how to show off the badge. am using wordpress and checking my widgets, none supports me to show off badges or button of a group where am a member. that’s why i don’t have pmn badge, too. sad me. i don’t know how.

  • http://www.annalyn.net ajay

    Great advocacy post noemi. I have to remember to put the badge in my site, and write a post about sexy warm smart filipinas soon:)

  • http://www.mahalkaayo.blogspot.com vk-mahalkaayo

    Hello,

    my name is Vk, i know your blog and read the Post presently, through the blog of SEXYMOM….

    I do also, I post it in my blog as LINKS…..

    I AM PROUD TO BE FILIPINA; forever and ever….

    Regards

  • http://www.homeworked.blogspot.com raqgold

    this is a great project, count me in.

  • http://fruityoaty.com fruityoaty

    I admire your initiative and the goals of the project. I will link the logo to the FWN site… Well, as soon as I return from my 2 week blog hiatus… and will actually write a “thank you” link love type of entry to thank those responsible for me winning 7th in the Top 10 Emerging Influential Blogs contest. Wow, and I won $100, too! Whoo-hoo!

    Thanks for being one of the earliest “congrats” greeters. Thank you for visiting my site. It was a pleasant surprise.

    I “heart” your blog… It’s truly inspirational… oozes with warmth, and deserves the title “influential”. I just always feel too timid (and awestruck) to comment on “super popular” blogs… :)

  • http://kwentongwalangkwenta.blogspot.com auee

    Consider this done… been trying to keep it up on my recent posts. Great initiative I think even if it’s only a partial solution for now.

  • http://www.homeworked.blogspot.com raqgold

    just added the links, will work on a blog, too.

  • olga

    Hi Noemi,

    this is great move! for the longest time, i’ve been feeling this twinge of shame at being associated with the word “Filipina”. it’s time we reclaim the pride in that name.
    i’ll do everything i can to support your advocacy! more power!

  • http://thegrapebunch.com gwen

    will work on this too! definitely!
    mabuhay filipinas! :)

  • http://aboutmyrecovery.com Noemi

    @arlene- there is an upload image feature in the wordpress blog or you can upload the image in a free gallery site . Then link to it.

    @ajay- that’s the way to go. Show off your smart and sexy Filipina like you.

    @VK- yes proudly Filipina

    @auee- it’s partial but slowly gaining ground. I’m number in the keyword sexy filipina

    @raqgold- thanks so much.

    @olga- yes it’s a shame because of the imbalance. but we are doing something about it instead of wallowing in our shame

    @Gwen- thanks a lot. Proudly Filipina

  • http://mitchteryosa-mitchteryosa.blogspot.com/ Mitcht
  • http://sunshineforlife.wordpress.com sunshineforlife

    Noemi – thanks. ive done that uploading for my post but unable to show it off in my widget column.

  • http://imomonline.net chateau

    Hi Noemi! This is a worthwhile campaign, I will follow your suggestions.

  • http://pics.ocazional.com claudius

    Cool, nice post, this blog is great.keep the god job!
    Free Image Share !

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