How to Sustain the Filipina Woman’s Image Online Campaign

      21 Comments on How to Sustain the Filipina Woman’s Image Online Campaign

filipinaHow to Reshape the Sexy Filipina Image campaign started a month ago. Around mid-July, my sister, Lorna, spoke up at WordPress’s WordCamp in San Francisco and told the 300-something participants about our campaign.

I told my fellow conference attendees about the google bombing campaign my sister, Noemi Dado, and her friends were undertaking to take back the word “[tag]Filipina[/tag]” online from its massive “dating and penpal websites” and put this word in a more balanced context. The loud applause caught me off-guard.

The bloggers liked the idea of the campaign and immediately approached my sister and chatted with her about taking back the word “Jew” online. (Google posted an explanation on the offensive results for the keyword Jew)

It’s inspiring other bloggers to start their own campaign. in the Philippines.

read more? (moved to its new domain,

Noemi Lardizabal-Dado (1388 Posts)

You may contact Noemi (noemidado @ for speaking and consultancy services in the following areas: Parenting in the Digital Age (includes pro-active parenting on cyber-bullying and bullying) ; Social Business ; Reinventing One’s Life; and social media engagement. Our parenting workshop is called "Prep to Prime (P2P): Parenting in the Digital Age (An Un­Workshop)" P2P Un­Workshops are conducted by two golden women in their prime, Noemi and Jane, who have a century’s worth of experience between them. They are both accomplished professionals who chose to become homemakers. This 180­degree turn also put them on a different life course which includes blogging, social media engagement and citizen advocacy. They call their un­workshops Prep to Prime or P2P, for short, to emphasize the breadth of their parenting experience. They tackle different aspects and issues of parenting ­­ from managing pregnancies, prepping for the school years of children, dealing with househelp, managing the household budget, to maximizing one’s prime life and staying healthy through the senior years.

  • use tags after every post. i’ve been adding “filipina”, “sexy filipina”, sexy filipina family”.. etc. anything related to my post topic = the words “sexy filipina” or “pinay” or “filipina” or “mommy”….

    if anyone needs the technorati tag plugin to add in their WordPress blog, let me know. i’ll be happy to help anyone out. 🙂 my e-mail is linked in this comment.

  • This is an excellent idea! I will gladly post a link to the FWN site. Can I also post the steps you mentioned in this entry??? Thanks in advance! 😀

  • keep up the good work! “yan ang filipina” works better in google-bombing than “yan ang pinay.” and the moms getting involved really helps.

    but i do think we need more than just one site. we may get the top spot, but what about the other nine on the first page of results?

    the other problem is that people eventually lose interest–as the original yan ang pinay campaign did. using the keyword “filipina” and turning it into a link needs to become a habit.

    you may also want to create a category or label called “filipina,” so that there’s a permanent link to all your posts on “filipina.”

    btw, not all those supporting this campaign are female. and not all librarians are female =)

  • @dexie- thanks for offering your help.

    @ladybug- sure copy the steps

    @vonjobi- you have great ideas. The campaign to link to one site is my own personal campaign among my reader’s community just so one site can make it to the top. I am hoping others bloggers with their own community will follow suit and choose their own Filipina link and make them rank higher on page 1 .

    I will add that Filipina category. Yes some who are supporting Filipina campaign are writing about her moms, sisters etc. It’s not limited to Filipina writers.

  • You’re welcome! 🙂

  • Done!!

  • @Kongkong622:- thanks for the link

  • am also making a post about this beautiful pinay campaign but am sorry i don’t know how to show off the badge. am using wordpress and checking my widgets, none supports me to show off badges or button of a group where am a member. that’s why i don’t have pmn badge, too. sad me. i don’t know how.

  • Great advocacy post noemi. I have to remember to put the badge in my site, and write a post about sexy warm smart filipinas soon:)

  • Hello,

    my name is Vk, i know your blog and read the Post presently, through the blog of SEXYMOM….

    I do also, I post it in my blog as LINKS…..

    I AM PROUD TO BE FILIPINA; forever and ever….


  • this is a great project, count me in.

  • I admire your initiative and the goals of the project. I will link the logo to the FWN site… Well, as soon as I return from my 2 week blog hiatus… and will actually write a “thank you” link love type of entry to thank those responsible for me winning 7th in the Top 10 Emerging Influential Blogs contest. Wow, and I won $100, too! Whoo-hoo!

    Thanks for being one of the earliest “congrats” greeters. Thank you for visiting my site. It was a pleasant surprise.

    I “heart” your blog… It’s truly inspirational… oozes with warmth, and deserves the title “influential”. I just always feel too timid (and awestruck) to comment on “super popular” blogs… 🙂

  • Consider this done… been trying to keep it up on my recent posts. Great initiative I think even if it’s only a partial solution for now.

  • just added the links, will work on a blog, too.

  • olga

    Hi Noemi,

    this is great move! for the longest time, i’ve been feeling this twinge of shame at being associated with the word “Filipina”. it’s time we reclaim the pride in that name.
    i’ll do everything i can to support your advocacy! more power!

  • will work on this too! definitely!
    mabuhay filipinas! 🙂

  • @arlene- there is an upload image feature in the wordpress blog or you can upload the image in a free gallery site . Then link to it.

    @ajay- that’s the way to go. Show off your smart and sexy Filipina like you.

    @VK- yes proudly Filipina

    @auee- it’s partial but slowly gaining ground. I’m number in the keyword sexy filipina

    @raqgold- thanks so much.

    @olga- yes it’s a shame because of the imbalance. but we are doing something about it instead of wallowing in our shame

    @Gwen- thanks a lot. Proudly Filipina

  • Noemi – thanks. ive done that uploading for my post but unable to show it off in my widget column.

  • Hi Noemi! This is a worthwhile campaign, I will follow your suggestions.

  • Cool, nice post, this blog is great.keep the god job!
    Free Image Share !