New Media Publishing

Who knows what your blog or blogging can bring you? When I started out my blog in February 24, 2006, the main goal was to promote my advocacy, grief support in the Philippines. Along the way, I met bloggers who generously shared their wisdom and other possibilities in blogging. The benefits of blogging indeed spread the word on my advocacy and brought me new friendships and adventure beyond my wildest imagination. I often say this “The rest is icing on the cake”. Blogging also started my career as an independent problogger and lately [tag]new media[/tag] publishing which works alongside being a problogger.

In a way, I can look at blogging as my part of my new life, this new normal that bereaved parents often seek. In recovery, I learned to live, to enjoy my life and handle situations as they come. What blessings! What joy to live in this new and exciting life. It’s one big adventure.

My adventure into new media publishing started with Jayvee when I introduced myself as having a special niche to be qualified for that Globe-Innove meet with Bloggers. Yes, how “thick skinned” I was. But in life, if you don’t ask, you won’t get an answer. Jayvee could have said “No, you’re not. You’re ….blah blah” but well, he invited me. The first PR practitioner to build buzz marketing through blogs is Blooey Singson when she convinced Krispy Kreme to give doughnuts to bloggers. But Amor Maclang of of GeiserMaclang raised the bar further by inviting bloggers to PR events alongside traditional media during the Wagyu Beef Fest at the Diamond Hotel. Was it Annalyn or Jayvee who told me that Amor’s PR events are always crowded because of the fantastic production ? Her PR events are more like a show. My idea of a PR event is that media watch a video presentation, clap, eat, and run. Not until I attended the Wagyu Beef Fest anyway.

bloggersI was not disappointed with a second and third invite from Amor. This time , it was for CLEAR Anti-Dandruff Shampoo Product Launch held yesterday at the Renaissance Hotel (formerly New World Hotel) and tonight’s Diamond Indulgence Privilege Card of Diamond Hotel . Both launches were fabulous. Amor (and GeiserMaclang staff) produced a launch party for CLEAR complemented with a sumptuous buffet lunch . Jayvee, Aileen, Sasha, Juned and Dine attended this glamorous affair. Another opportunity to be together again!

Can you tell the difference between these two photos? (Enlarge by clicking on the photos if you need to)

before

The production effort clearly shows the concept of the product features. “Feel the difference after being inside the bubble”

How nifty! It felt like a children’s party with all those surprises at stake.

Fashion took center stage with the black wear collection of of Folded and Hung, Viktor, Kate Torralba and Puey Quinones. Black is NOT out as this fashion show illustrates because the CLEAR shampoo can eliminate that embarrassment of white flakes falling all over your black top or so Unilever claims. Huddled in a cold bubble (bubble shaped tent) , Dine and I giggled like high school girls as we compared our “sexy” bodies to the fashionably thin figures of the models. It was nice to see male models with their awesome abs as they sashayed the ramp.
fashion show

The question that went through my mind and probably most of you would be “Why is there a need to launch another anti-dandruff shampoo?”

Find the answer in my Shopping Finds Blog entry, Clear Anti-Dandruff Shampoo Product Launch

What is a party without a give-away? or rather a press kit with the samples.
press kitshampoo


Now what about the Diamond Indulgence?
diamond indulgence
The Diamond Indulgence is a privilege card of Diamond Hotel where one can enjoy discounts and privileges at Diamond Hotel’s distinguished restaurants, room accommodations, social and corporate functions, and Hotel spa. The Launch was just as spectacular as CLEAR launch but too crowded for my taste. I could barely eat with the crowd inside . Food from the four restaurants of Diamond Hotel was practically overflowing in the ballroom. I think I prefer small PR events as I can get to talk with my blogmates or get the chance to meet new friends. I was fortunate enough to talk with Amor, Ajay and Dine despite the loud music.

diamond indulegence

I don’t know if I can keep up with PR events scheduled for the rest of the month. My PR policy is select the event wisely, enjoy and establish disclosure to my readers. But I do know one thing . It’s a respite from sitting down on my computer chair. I get to relax, banter, laugh and pamper myself with my blogmates.

Yes, enjoy, have fun. Get out of your comfort zone.

Life is not to be endured. Life is to be enjoyed and embraced. I chose this new mode of living because it allows me to be alive and enjoy the adventure.

View Photos of the CLEAR anti-dandruff shampoo Product Launch.

View photos of Diamond Indulgence Privilege Card of Diamond Hotel launch

EDIT- 10:24 PM July 28
Added the Diamond Indulgence Launch at Diamond Hotel

Noemi Lardizabal-Dado (1346 Posts)

You may contact Noemi (noemidado @ gmail.com) for speaking and consultancy services in the following areas: Parenting in the Digital Age (includes pro-active parenting on cyber-bullying and bullying) ; Social Business ; Reinventing One’s Life; and social media engagement. Our parenting workshop is called "Prep to Prime (P2P): Parenting in the Digital Age (An Un­Workshop)" P2P Un­Workshops are conducted by two golden women in their prime, Noemi and Jane, who have a century’s worth of experience between them. They are both accomplished professionals who chose to become homemakers. This 180­degree turn also put them on a different life course which includes blogging, social media engagement and citizen advocacy. They call their un­workshops Prep to Prime or P2P, for short, to emphasize the breadth of their parenting experience. They tackle different aspects and issues of parenting ­­ from managing pregnancies, prepping for the school years of children, dealing with househelp, managing the household budget, to maximizing one’s prime life and staying healthy through the senior years.


About Noemi Lardizabal-Dado

You may contact Noemi (noemidado @ gmail.com) for speaking and consultancy services in the following areas: Parenting in the Digital Age (includes pro-active parenting on cyber-bullying and bullying) ; Social Business ; Reinventing One’s Life; and social media engagement. Our parenting workshop is called "Prep to Prime (P2P): Parenting in the Digital Age (An Un­Workshop)" P2P Un­Workshops are conducted by two golden women in their prime, Noemi and Jane, who have a century’s worth of experience between them. They are both accomplished professionals who chose to become homemakers. This 180­degree turn also put them on a different life course which includes blogging, social media engagement and citizen advocacy. They call their un­workshops Prep to Prime or P2P, for short, to emphasize the breadth of their parenting experience. They tackle different aspects and issues of parenting ­­ from managing pregnancies, prepping for the school years of children, dealing with househelp, managing the household budget, to maximizing one’s prime life and staying healthy through the senior years.

The comments posted on my blog are moderated. I reserve the right to remove comments, words or phrases that are defamatory, abusive, incite hatred and advertise an email address or commercial services or just plain spammy. I also reserve the right to remove posts that to my opinion are off-topic, irrelevant, ad-hominem, personal attacks and or just plain rude.
  • http://www.annalyn.net ajay

    I wasn’t able to make it…. stayed too long with my stylist!!! Glad you had fun. Hope to see you in tonight’s event though…..

  • http://aboutmyrecovery.com Noemi

    @ajay- I was wondering why you weren’t there. Hm, new look awaits me tonight, eh?

  • http://mushings.blogspot.com leira

    Amor’s events are really so nice and well organized. i used to go to a couple of Focus Group Discussions that she put together with Brad. She’s a great facilitator and the food is great.

  • http://aboutmyrecovery.com Noemi

    @leira- as usual tonight’s event was even more crowded than CLEAR

  • http://www.RadiantView.com Lorna Dietz

    Well, Noemi, my dearest… I’m enjoying your blogging experiences (and I’m sure my Fil-Am media practitioners are learning from you, also!)… You will have to visit us here in the USA soon because I have a lot of friends (and you know who they are) waiting to meet you. I got an e-mail from my Manila Bulletin-USA editor, Jacqui Conclara (for the Kababayan edition) that she read your blog (and she cried!). Jacqui said that her research indicates that you are one of the top 10 bloggers in the Philippines. Congratulations, PrimeTime Woman! (And I didn’t even have to do publicity work…)

    In the meantime, our Filipino American communities here are waging a campaign to finally make our US House of Representative give our Filipino veterans the equity they deserve. Here’s hoping your blogging community understands why this is SO important for world-wide Filipinos…

    Read all about it at History Lesson: The Filipino World War II Veterans’ Battle for Equity, according to Rodel Rodis.

    Let me know when your PR friends are going to be engaged in more political empowerment activities. I’d be interested to know what their positioning strategies are.

    Your community publicist sister,

    Lorna

  • http://aboutmyrecovery.com Noemi

    @lorna- am on the top 10 bloggers? Hm, I didn’t know that. Is that in terms of hits or other criteria? I owe everything to Luijoe. Without my angel, I wouldn’t have started a blog and this new life.

  • http://www.thesweetlife-rowena.blogspot.com Rowena

    hi noemi. i so envy your new job….More power girl.