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Total Ban on Billboards

In the past two days after Typhoon Milenyo ravaged Metro Manila, I was able to drive around the city and take a few photos of the devastation including Fallen billboards (Milenyo” toppled at least 30 billboards in the metropolis)

billboards
When the influx of billboards invaded Metro Manila highways , the sight suffocated me. What an eyesore! I don’t know with you but I don’t enjoy watching these ads. I guess it was the visual pollution that got to me. Too much visual clutter or clutter surrounding my confines disorient me. I need to see a blue skies of the horizon and the landspace as far as my eyesight can see. But no, the billboards loom in front of me taunting me to purchase or be loyal to their products or service.The use of provocative images like Bench Ads, the old Bayantel Satisfaction guarantee ad, and many others infuriated me. Not only are these billboards an eyesore, it’s a motorist distraction which could lead to accidents and injuries. Three months ago, the work towards the ban on billboard gained media coverage. When I blogged about the ban on billboards , Bayani Fernando initiated the dismantling of these billboards. But some local mayor arrested the MMDA workers and Bayani got smacked with a restraining order to cease and desist the dismantling. Why? Because these ad agencies have the right to recoup their investments on their gigantic billboards. Or are they protecting the pockets of the local government conspirators? Never in their wildest imagination did the judges consider that these billboards can cause possible deaths and inconvenience to the public. True, business need to be protected but not to the detriment of the public good.

Before typhoon Milenyo struck Metro Manila, a few accidents already occured such as a house crushed under the weight of the towering giant and that time the Metro Rail Transit came to a halt when the billboard landed on its tracks and caused an electrical short. Still there was no action taken by the local government. Afraid of losing revenue ? or money in their pockets?

Did it take Typhoon Milenyo to finally make them realize the dangers of these gigantic billboards?

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