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Singapore Food Festival 2009

Another Uniquely Singapore Event

Trying to break the language barrier at dinner, I asked the Chinese TV host if he had other adjectives to best describe our culinary experience at the Singapore Food Festival. Delicious, yummy, heavenly, mind-boggling, wonderful…I forgot his name now but he said he ran out of words himself but he managed to utter two words “Delicious” and “so special”. How else can I describe the food and the experience? (edit- I found his calling card. Silly me, his English name is Never and I even told him “I will NEVER forget your name is NEVER. Senior moment for me indeed)

Maybe this video compilation of photos will help?

Here is the Link to the Video Compilation
It’s my first time to cover an event of a country. Usually it’s either I blog about a product, service or even politicians and personalities but an event in a country? It was truly an experience! My trips to Singapore have always been limited to shopping at the digital mall , Hawker’s center or museums. In the course of my media familiarization tour, I found out that Singapore saw visitors spend more than S$1.4 billion on food and beverage, about 14 per cent of their total expenditure in 2007. On the average, around 20% of the Singapore Food Festival attendees are tourists. No wonder the Singapore Tourism Board needed to sustain that source of economic activity or even increase it further. A country needs to be run just like any profitable business enterprise. Media promotion is one way to champion tourism just like how Secretary Ace Durano invited Happy Slip to do videos for the Philippines Tourism global campaign.
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