A few weeks ago, I was horrified to see Mead Johnson Nutrition ads in this blog that supposedly honor fathers on Father’s day. Why would Mead Johnson Nutrition (MJN) spend so much money on gadgets to entice everyone to submit pictures of fathers and their kids? Why will they spend on ads in all TV stations this afternoon? Do you think MJN cares about the nutrition of their children. Think about it.
My friend Jen explains it best in her comments at the Chronicles of a Nursing Mom
Think about this. Mead Johnson, a milk company (yes, the ENTIRE RANGE from forumla to older people milk), focuses on dads. Dads feel good (marketing nga eh, diba?)! And who wouldn’t with the carrots they’re dangling (gadgets, etc). One day Mom has a new baby and she might be having a difficult first 2-3 days. Dad remembers MJN and says “honey, bili nalang tayo ng ********, para di ka mahirapan.” Then that can RUIN the REAL BEST START ng baby — ang Breastfeeding. When Dads do this, MJN HOPES that the dads remember them. (this is where it translates to sales for MJN).
By convincing dads that the best start to life is Mead Johnson Nutrition, I feel they are undermining breastfeeding ““by removing a crucial factor in the successful breastfeeding relationship- the dad”.
In an exploratory study, “paternal emotional, practical and physical supports were identified as important factors to promote successful breastfeeding and to enrich the experience for the mother and subsequently the father.”
Dads do make a difference.
The father of my children has been so supportive of breastfeeding since day 1. He never had any sleepless nights because our babies just latched on to me and slept peacefully. In those days , I had no peer group or websites to give me the moral support. It was just my husband and myself believing that we were giving the best nutrition to our children.
It is just the two of us right now but we have not forgotten our child-rearing days. I told Jenny that we should honor our husbands, the father of our children through a live-stream chat. Much to my delight , my husband agreed to participate in this live stream chat of “#BreastfeedingPH discussion with moms & dads #BestStartswithDad”.
In the first part, moms talk about the support, the love and dedication that their husbands gave them when they were breastfeeding their babies. In the second half, we discuss the importance of being breast feeding advocates. The breastfeeding advocacy includes protection, promotion, and support. “Protection means you fight those people who are fooling us. Promotion, that you make mothers want to breastfeed. And support, because even mothers who want to breastfeed need to be supported.
Lastly, the moms sent the sweetest Father’s day message to their husbands thanking them for their support and their recognition that the #BestStartswithDad is Breastfeeding
Listen to their father’s day greeting in this video (around the 1:00 hour mark):
Happy father’s day to all the dads for their dedication, commitment, persistence and support to breastfeeding, as the best start to our children’s nutrition.