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December 14, 2007

Rudy Project? Rudy Who?

cristiano barbazzaI always like to discover the person behind a family business. Who are the people running it? What makes it tick? What sustained the family business to continue on? I had the opportunity to chat with the charming and amiable Cristiano Barbazza the global president of Rudy Project and son of Rudy, the founder over dinner at the Podium. The little I know of Rudy project is that my darling husband wears this famous Italian Technically Cool Eyewear whenever he drives out on a sunny day. Another tidbit is that it’s also expensive but definitley high quality eyewear. Lastly, Rudy Project rings a bell because they often sponsor athletes. Not much is written behind the people of the Rudy Project.

Munching his pizza (strange to order pizza outside Italy), I was fascinated that as a 17 year old boy he started helping out with his dad’s business even after school days. More than money itself, he is passionate over developing technological advances in eyewear and sports gear every year. Money just follows. I believe it’s good business policy to develop the best product and the income will just come along with it.

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