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Customer is (still) King

customerI believe that customer service and satisfaction is critical in my webhosting business. In fact, I offer money-back guarantee and refunds for unused months. That’s how confident I am with my services. Happy customers are loyal and even refer you to potential customers. Word of mouth referrals is a more effective advertising medium in the initial stages of business growth. I make sure that valid customer complaints are addressed to immediately. But we in the service industry are just human. What if the customer is rude and cursing at you?

You people must be stupid. I have had nothing but problems with you idiots. I have asked for information on this account. can’t get it. I tell you I need to pay for the year. Cant’t get it. and you keep turning my shit off. Who do I FUCKING talk to in person to settle this.

Ugh, receiving an email like that makes me want to combust spontaneously. This is an actual query from an irate customer in another business. He’s not from the Philippines. I can’t imagine a local talking like that. So far , Filipino customers are patient and whenever they have a complaint, it’s in a polite tone. When I received the above email, I thought about replying “Um, I’m sorry I can’t help you”. However, I placed myself in his shoes. What did he really mean to say if he wasn’t so angry? Most likely this customer was ignorant and impatient with the steps to take in filing a support request. He didn’t even submit a helpdesk ticket (the standard method of support) and got frustrated when he didn’t receive any reply through emails. I chose the peaceful manner of settling this issue and released an invoice of $100.00. If he wasn’t happy with my service , he can choose to ignore the invoice. What do you know? He paid it. He hasn’t bothered me in months. In fact , he ordered another plan.

Can you imagine if I spoke to this person? Pity the poor call center workers who have to deal with irate customer complaints. It’s alright if the customer is angry but cursing and name calling is a no-no. And then one can be more rude in emails since there is no direct confrontation. That’s so much better than dealing with their ire over the phone.

Is a customer still king? Customer is king as long as they don’t curse and call you idiots.

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