filipinaHow to Reshape the Sexy Filipina Image campaign started a month ago. Around mid-July, my sister, Lorna, spoke up at WordPress’s WordCamp in San Francisco and told the 300-something participants about our campaign.

I told my fellow conference attendees about the google bombing campaign my sister, Noemi Dado, and her friends were undertaking to take back the word “[tag]Filipina[/tag]” online from its massive “dating and penpal websites” and put this word in a more balanced context. The loud applause caught me off-guard.

The bloggers liked the idea of the campaign and immediately approached my sister and chatted with her about taking back the word “Jew” online. (Google posted an explanation on the offensive results for the keyword Jew)

It’s inspiring other bloggers to start their own campaign. in the Philippines.

read more? (moved to its new domain,

About Noemi Lardizabal-Dado

You may contact Noemi (noemidado @ for speaking and consultancy services in the following areas: Parenting in the Digital Age (includes pro-active parenting on cyber-bullying and bullying) ; Social Business ; Reinventing One’s Life; and social media engagement. Our parenting workshop is called "Prep to Prime (P2P): Parenting in the Digital Age (An Un­Workshop)" P2P Un­Workshops are conducted by two golden women in their prime, Noemi and Jane, who have a century’s worth of experience between them. They are both accomplished professionals who chose to become homemakers. This 180­degree turn also put them on a different life course which includes blogging, social media engagement and citizen advocacy. They call their un­workshops Prep to Prime or P2P, for short, to emphasize the breadth of their parenting experience. They tackle different aspects and issues of parenting ­­ from managing pregnancies, prepping for the school years of children, dealing with househelp, managing the household budget, to maximizing one’s prime life and staying healthy through the senior years.

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