Are you curious about the lifestyle of 7 to 14 year old Filipino children? Sure, we know they have the inherent ability to assimilate new technology and adapt to change at such phenomenal rates but how much? Today, I attended the presentation of Cartoon Networks’ New Generations Philippines results of the first fully-localized study dedicated to Filipino kids with previous studies done in 2003 and 2005. Cartoon Network believes that such study is an integral part of its on-going quest to learn about kids, their lifestyle , opinions and behavior. The approach in conducting the study was based on face-to-face interviews with 1,000 child and parent pairs, surveying Filipino kids aged 7-14 years and their parents from socio-economics classes A to D in three metropolitan areas of Cebu, Davao and Manila in September and October 2007. Synovate Philippines was commissioned to conduct the survey.
- 46% are internet users of which three quarters have their own homepage.
- More than 75% go to malls with their parents at least once a month.
- They’ve got PHP 37 billion to spend annually.