Jollibee’s Hamburger Earthworm Patties

jollibee.gifThe Jollibee Earthworm burger rumor is old news but to see the keywords in their website is news. View the HTML source of Jollibee Hamburger website. And what do you see?

META NAME=”object” CONTENT=”jollibee food corporation, earthworm, earthworm hamburger, earthworm hamburger issue, earthworm hamburger patties, earthworm meat, earthworm meat price, earthworm price, earthworms, earthworms price, eating fast food, jollibee food corporation, earthworm, earthworm hamburger, earthworm hamburger issue, earthworm hamburger patties, earthworm meat, earthworm meat price, earthworm price, earthworms, earthworms price, eating fast food, jollibee food corporation, earthworm, earthworm hamburger, earthworm hamburger issue, earthworm hamburger patties, earthworm meat, earthworm meat price, earthworm price, earthworms, earthworms price, eating fast food, jollibee food corporation, earthworm, earthworm hamburger, earthworm hamburger issue, earthworm hamburger patties, earthworm meat,………….”

Now I don’t know if their website got hacked or the webmaster purposely placed earthworm hamburger keywords . Whatever for? When I told my girls, they nearly puked .

Earthworm hamburger. Now before you go ewww….read this

Why mix “EARTHWORMS” with my hamburger?

1. Earthworms are one of natures most complete food sources, so much that they are
considered to be an excellent food source for special service operatives of
various military forces throughout the world.
2. Worms are full of calcium, vitamins, roughage and protein which makes them a
complete food.
3. Earthworms have a nice concentration of protein in a little package near 70%
percent on a dry weight basis and they are entirely edible and abundant to collect
so that’s why earthworms are very good meat replacement.
4. A pound of dried earthworm is 50-60% percent cheaper than quality inspected
beef and other meat extenders/fillers.
5. Earthworms will grow at a much faster rate than on any other animal and abundant
of supply.
6. Earthworms contains chemical substances that makes it addictive.
7. Powdered earthworms when blended with beef makes no difference, unnoticeably likes
exactly 100% pure beef.
8. Dried earthworm taste and smells exactly like beef if cooked.

If this is true, Jollibee Fastfood saved an astounding US$120,000,000.00 of cost-cutting savings on hamburger patties alone.

Now what about this? Online marketing blog finds Jollibee site’s ‘dirty tricks’

Noemi Lardizabal-Dado (1346 Posts)

You may contact Noemi (noemidado @ gmail.com) for speaking and consultancy services in the following areas: Parenting in the Digital Age (includes pro-active parenting on cyber-bullying and bullying) ; Social Business ; Reinventing One’s Life; and social media engagement. Our parenting workshop is called "Prep to Prime (P2P): Parenting in the Digital Age (An Un­Workshop)" P2P Un­Workshops are conducted by two golden women in their prime, Noemi and Jane, who have a century’s worth of experience between them. They are both accomplished professionals who chose to become homemakers. This 180­degree turn also put them on a different life course which includes blogging, social media engagement and citizen advocacy. They call their un­workshops Prep to Prime or P2P, for short, to emphasize the breadth of their parenting experience. They tackle different aspects and issues of parenting ­­ from managing pregnancies, prepping for the school years of children, dealing with househelp, managing the household budget, to maximizing one’s prime life and staying healthy through the senior years.


About Noemi Lardizabal-Dado

You may contact Noemi (noemidado @ gmail.com) for speaking and consultancy services in the following areas: Parenting in the Digital Age (includes pro-active parenting on cyber-bullying and bullying) ; Social Business ; Reinventing One’s Life; and social media engagement. Our parenting workshop is called "Prep to Prime (P2P): Parenting in the Digital Age (An Un­Workshop)" P2P Un­Workshops are conducted by two golden women in their prime, Noemi and Jane, who have a century’s worth of experience between them. They are both accomplished professionals who chose to become homemakers. This 180­degree turn also put them on a different life course which includes blogging, social media engagement and citizen advocacy. They call their un­workshops Prep to Prime or P2P, for short, to emphasize the breadth of their parenting experience. They tackle different aspects and issues of parenting ­­ from managing pregnancies, prepping for the school years of children, dealing with househelp, managing the household budget, to maximizing one’s prime life and staying healthy through the senior years.

The comments posted on my blog are moderated. I reserve the right to remove comments, words or phrases that are defamatory, abusive, incite hatred and advertise an email address or commercial services or just plain spammy. I also reserve the right to remove posts that to my opinion are off-topic, irrelevant, ad-hominem, personal attacks and or just plain rude.
  • http://bettytlopez.i.ph bettytlopez.i.ph

    Hi Noemi:
    I have worked with Jollibee for over two years(way back in the ’80s) and at the time I was there the earthworm rumors started. I can assure you(altho I am not a Jollibee fan) that none of it is true. Earthworm meat is soooo expensive and very hard to source. In Jollibee during that time(about 20 years ago) the recipe of the meat pattie was in the hands of only one man and he was the only one who knew the ingredients of the meat patty and chicken joy.He was a pioneer and trusted employee. Now that there is a Commissary VP Ms. Belen Rillo who was my UP professor in Food Technology ,more so this rumor is still a rumor and could never be true(knowing Ms Rillo she wouldnt even think of it).

    Betty T. Lopez

  • http://www.knowitallism.com chris velazco

    Despite the fact that I’ve only had Jollibee once, during a vacation back to the good ‘ol Philippines, the only thing I really hated about them was the fact that they put sweet pickles on top of the burgers. Eww.

  • http://aboutmyrecovery.com Noemi

    Betty: it’s possible the Jollibbe website got hacked or the webmaster just wanted to add those keywords.

    Chris: The filipino taste borders on sweetness.

  • http://www.pinayexpat.net AnP

    We used to supply meat for 3 jollibee branches back then. The rumour is definitely NOT true. And like what betty lopez said, according to my dad, earthworm is expensive.

    As for the meta word used, people still prolly ask about that so the webmaster thought it might bring them more traffic. probably.

  • http://aboutmyrecovery.com Noemi

    @AnP- It’s most probably the webmaster dirty tricks.

  • http://www.knowitallism.com chris velazco

    “The filipino taste borders on sweetness.”

    Oh, I know. That’s why I love Filipino spaghetti!

  • Dennis M

    It is just a SEO tactic (Search Engine Optimization). Its a marketing tactic, and they’re trying to reverse the effects of the rumors by gathering more and more traffic in their website by adding the keywords such as earthworm meat, patties etc. etc.

  • Greginator

    McDonalds does this all over the world to their competitors. Its called viral marketing.
    Theres weird gross stories that spread about almost every fast food place in America except… You guessed it McDonalds. Doesnt take too much brain power to figure out who is spreading these rumors.

  • Bong Baje

    It’s my dad! The one you referred to as the only person who knew the formula. He’s the “Formula Man.” It’s his formula. But he didnt get rich from giving his burger formula to the patriach of JFC.

    Anyways, many thanks for your comment. You make me feel proud of my father’s small contribution to our nation. I just don’t know if there’s a chance for you to read this since it has been 3 years already.

  • Jonny

    Either way, it’s clean and damn delicious. We Filipinos have weirder food just right down the sidewalk. The only thing I find strange is I burp a lot after eating their burgers and hours later I can still smell it like I just ate it.

  • http://twitter.com/kukzee Marlon Cruz

    Definitely this was done by a newbie SEO. You can just tell by the keyword stuffing he has done…