Bayantel Ad/Billboard: Sex in Advertising?

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bayantela.jpgEdit (July 8, 2006)- This ad has been changed (see this entry). On our way from Makati to Quezon City, my daughter quickly took a photo of this BayanTel billboard on the Guadalupe MRT station. They were mortified to see this billboard which shows a semi-naked woman with a “pleased expression” , to put it mildly. SATISFACTION GUARANTEE (sic)? BayanTel is supposed to be a telecommunications company but nowhere in the ad does it show any sign of a phone or internet service.

Connie already blogged about responsible advertising. In her entry, the Hush Puppies billboard showed a woman with her Hush Puppies sandal but the picture portrayed more than that. The model exposed a plunging neckline with legs spread apart and exposed thighs. Irrelevant and irresponsible advertising. Now take a look at the Bayan Tel Billboard. What kind of [tag]advertising[/tag] is this?

Bayantel

At least Hush Puppies showed their product inspite of the sexy model in the ad. When motorists pass by the Bayan Tel billboard, will they remember the word “Satisfaction Guarantee” and relate it with the model or the brand name, BayanTel? It clearly shows the desperate nature [tag]BayanTel[/tag] is doing to push their products and services. They use imagery to capture their target market. Sex in advertising creates controversy. Sex sells. BayanTel knows that this kind of ad might create some waves. Why does our government allow this kind of advertising to be posted where even children question it. At least my girls were disgusted at such irrelevant ad.

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Noemi Lardizabal-Dado (1391 Posts)

You may contact Noemi (noemidado @ gmail.com) for speaking and consultancy services in the following areas: Parenting in the Digital Age (includes pro-active parenting on cyber-bullying and bullying) ; Social Business ; Reinventing One’s Life; and social media engagement. Our parenting workshop is called "Prep to Prime (P2P): Parenting in the Digital Age (An Un­Workshop)" P2P Un­Workshops are conducted by two golden women in their prime, Noemi and Jane, who have a century’s worth of experience between them. They are both accomplished professionals who chose to become homemakers. This 180­degree turn also put them on a different life course which includes blogging, social media engagement and citizen advocacy. They call their un­workshops Prep to Prime or P2P, for short, to emphasize the breadth of their parenting experience. They tackle different aspects and issues of parenting ­­ from managing pregnancies, prepping for the school years of children, dealing with househelp, managing the household budget, to maximizing one’s prime life and staying healthy through the senior years.