The Filipina Heart

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Marie (not her real name) only knew bitterness and heartache after two failed marriages. Now 50 years old, her eyes glimmer with hope as her fiancee’s trip to the Philippines nears. I felt her excitement as I asked “How did you meet him?” and Marie replied “”. She added “My friend is lucky she found a loving husband in the midwest. For years, she knew nothing but verbal and physical abuse from her husband-addict . She introduced me to the site”. I never expected Marie to resort to a dating site to find another love, a third chance to find a man for keeps. Oh yes, I understood her loneliness. “You know, even if we are 50 years old, we are still attractive to men”, she teased me. Of course I wouldn’t know that since I have dated no other man in my life other than my husband for 29 years now. If I were in her shoes, I’d date all over again though. Her eyes lit up as she shared her webcam conversations with her fiancee. It felt like high school all over again as we continued on with our girl talk. Marie is just one of the many faces of the Filipina. She is is an upper middle-class, educated, pretty and kind person. I’ve never met anyone who used a dating site so her experience really piqued my curiousity. I asked tons of questions and her answers? Well, I ‘d rather keep them to myself.

What I realized now is those photos in the Filipina dating websites are just photos. We don’t know the story of their lives. The image of a Filipina is not merely a photo as she can be your friend who’s there for you, no matter what, your sister, mom or the broken-hearted woman.

filipinaIt’s been four months now since the Filipina Images was first launched on August 8, 2007. To refresh your memory, the is a collaborative effort of all the bloggers, inspired by past Filipina SEO campaign and recently revived by Dine Racoma, Lorna and myself. We didn’t want The Filipina Campaign to end in our respective blogs and die a natural death. The Filipina Campaign is a never-ending project. It doesn’t belong or benefit to one individual or organization. It is not self-serving. It is not link-bait either. It is timeless and relevant.

There is progress in the last four months:

1. In two months after the launch, is Page One In Google Search Engine Results Page (SERPs) for Filipina and even became number 1 in US Google SERP’s

2. My sister as co-founder was recognized among others for her role in the Filipina Images and given an award 100 Most Influential Filipina Women in the U.S..

3. Jayvee believes that should be nominated in the Anvil Awards. In his entry, Philippine Blogosphere Pitch: Why not aim for the Anvil Awards?, he cites

What exactly am I pitching? Why can’t we pitch the ongoing Filipinas Campaign as an entry in the 44th Anvil Awards happening in February 2009. ….

In fear of misrepresenting the Philippine blogosphere again ( ) I would like to enumerate the benefits of having the local blogosphere and SEO industry work as a beneficiary and stakeholder submit the campaign as an entry. First, it gives due recognition to the booming SEO industry in the Philippines. Second, it can be a platform to turn the Filipinas campaign into something even bigger in the future. Third, it shows a united effort among the online community to come up with a purely online multi-sectoral entry. This will REDEFINE the Philippine online community to the public eye, as it sometimes seems like we’re all just preaching to the choir.

In just a few months, we have achieved a balance of “Filipina” Search Engine Results (SERPs). Thank you for being a part of this campaign. The Filipina heart is beautifully shown in all the 100 plus entries.

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As a thank you gift, I am giving away three wordpress t-shirts (view sample). If you have linked, you could win a chance to get a free wordpress t-shirt. Raffle will be on or before December 5, 2007 with 2 bloggers as witness. Yes, three t-shirts to be raffled off. Sign up here or post a comment below with a link to your Filipina entry.

Noemi Lardizabal-Dado (1388 Posts)

You may contact Noemi (noemidado @ for speaking and consultancy services in the following areas: Parenting in the Digital Age (includes pro-active parenting on cyber-bullying and bullying) ; Social Business ; Reinventing One’s Life; and social media engagement. Our parenting workshop is called "Prep to Prime (P2P): Parenting in the Digital Age (An Un­Workshop)" P2P Un­Workshops are conducted by two golden women in their prime, Noemi and Jane, who have a century’s worth of experience between them. They are both accomplished professionals who chose to become homemakers. This 180­degree turn also put them on a different life course which includes blogging, social media engagement and citizen advocacy. They call their un­workshops Prep to Prime or P2P, for short, to emphasize the breadth of their parenting experience. They tackle different aspects and issues of parenting ­­ from managing pregnancies, prepping for the school years of children, dealing with househelp, managing the household budget, to maximizing one’s prime life and staying healthy through the senior years.

  • Emily

    Legitimate dating websites are helpful but there are some out there that are scary

  • Kudos to you all. Over here in the USA, 2 out of the 10 sites in page 1 are non-dating Filipina Sites. Keep up the good work

  • is number 1 today in Philippine’ Google SERPs. My friend told me the site is number 3 in the USA Google SERPs. Congrats

  • It is good to hear that our women called as Filipina are now known all over the globe. More and more peoples are quite interested to know, meet and marry our women through advent of the indespensable blogospher/dating websites. This milieu is quite useful as it is widely used worldwide. Yet, it is being abused by those playful adventurers, opportunist, and tricksters. To our women, take heed. Never ever ever trust other people especially the strangers.

    Anent to this, it is also being used to detract and put our women in tons of dishonor and disgraces. Due to the strong modern western and technological influences, our vintage Filipino values, virtue, modesty and chastity are fully set asside and taken for granted and now a forlorn assets and potentials. Most of our women are now overdrunk with the wine of great arrogance, revelry and defiance to the statutes of nature and faith and to the will of her Creator. They are now oblivious to the basics and becoming more preoccuppied to earthly stuffs and vanities. These odd realities are as follows:

    1. The Extinction of the “Dalagang Filipina” Image. This image which the foreigners had greatly admired and cherished is now unfamiliar and almost unknown to most of our women. A typical Filipina which I do admire, cherish, be proud of and look up for is a woman who is naturally beautiful in and out. Her natural beauty comes from within and clothed over well her without made of:
    a. natural long hair
    b. dirt-free natural looks / face
    c. holiness and simplicity
    d shamefacedness and sobriety
    e. modest apparel

    These aforementioned characteristics are contrasted by the artificial erzats beauty of women nowadays are made of:
    a. cut short hair
    b. make up
    c. vanities and accessories
    d. pride and wantonness
    e. costly array like wearing jeans, sexy shorts, and all the apparel ending with less like boreless, backless, strapless, etc. and those with an adjective “mini” like mini skirt, micro mini, etc.

    2. Disintegration of Family Values. Filipino families are well-known for their closeness and strong bound. It is the so-called “close family ties” that we commonly call. Filipino families are strong, faithrooted and well established. But such qualities gradually change and turned weaker, shallower and looser. The faithrootedness of the Filipino families turns into social-orientation and fondness to luxuries and extravagance. The family as the core originally was replaceed with income as the thrust of marriage. Many Filipinos work abroad and for seek greener pastures to the expense of leaving their respective family parentless and miguided.
    These scenarios commonly ended to drug addiction of offsprings, premarital relations, adultery, fornication, broken relations and families, etc.

    These are just some of the much complications brought by internet. These traumatic changes spoil the good Filipina image and Filipino values at large which resulted to the creation of more problems and complications of the situation.

    to be continued…..

  • Hi Noemi, thanks for coming up with this post. I would recommend the site to my two sisters who are both single. Hope they’ll find someone nice or rather a real gentleman.

  • Mimi Cempron – George

    Well said, Xian!

  • jackie

    hi!nice comments to pilipinaheart,hope to see you,and hope that many guy’s are gentle like you,God Bless!!!