Though MAHADERANG MATAPOBRE SA OFWS is one of the first blogs (now with over 1,400 comments) to post on Malu Fernandez last August 8, it was Nick’s blog that called for action. I read Nick’s entry on Malu Fernandez at around 10:00 p.m. of August 16. I commented “I will see what I can do.”

It seemed like a formidable task. Should I blog about it? I hemmed and hawed. It doesn’t seem to belong to my niche. While thinking of a strategy, I thought of the Twitter. I sent this Twitter message because I knew around 100 followers would read it right away.

Jeric and Benj were one of the first to comment on Nick’s call to action against the Malu Fernandez article.

Ederic soon posted:

Pero ngayong gabi, muntik na yata akong ma-highblood. Kasi naman, si Noemi, nag-twit ng ““Boycott Manila Standard. [tag]Malu Fernandez[/tag] reminds me of someone.” Na-curious tuloy ako kaya pinuntahan ko ang link na kasama ng twit niya.

Napadpad ako sa, naintindihan ko ang twit ni Noemi, bumilis ang tibok ng puso ko at medyo nanikip ang dibdib ko.

I showed Cathy and Lorna my blog entry and without hesitation contacted their journalist friends.

And who knows what happened next?

Annalyn remarked that if there’s one thing that the Malu Fernandez issue has taught us, it is the viral capability of blogs and assorted online media, to make things happen.

Even if Nick’s is a relatively new blog, his call to action echoed throughout the blogosphere. Tingog is the Visayan word for Voice. Yes, at the start it was a tiny voice. Not many journalists picked up the story until it blew into wide-scale proportions. Or until the time that Malu Fernandez apologized and resigned.

Do not underestimate the power of the blog even if the blog is relatively new.

Because of the Malu Fernandez issue, no one can deny the growing popularity and influence of blogs as a source of information and opinion. Name-calling such as Litson , biatch piggy wannabee etc. is not part of this information. Maybe it is high time to start discussing ethical standards, not as a way stifling the free spirits online, but in order to provide guideposts of conduct and morality in the wild-west landscape of cyberspace.

About Noemi Lardizabal-Dado

You may contact Noemi (noemidado @ for speaking and consultancy services in the following areas: Parenting in the Digital Age (includes pro-active parenting on cyber-bullying and bullying) ; Social Business ; Reinventing One’s Life; and social media engagement. Our parenting workshop is called "Prep to Prime (P2P): Parenting in the Digital Age (An Un­Workshop)" P2P Un­Workshops are conducted by two golden women in their prime, Noemi and Jane, who have a century’s worth of experience between them. They are both accomplished professionals who chose to become homemakers. This 180­degree turn also put them on a different life course which includes blogging, social media engagement and citizen advocacy. They call their un­workshops Prep to Prime or P2P, for short, to emphasize the breadth of their parenting experience. They tackle different aspects and issues of parenting ­­ from managing pregnancies, prepping for the school years of children, dealing with househelp, managing the household budget, to maximizing one’s prime life and staying healthy through the senior years.

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