Two factors strike me on why ALDUB, this “Kilig Pa More” KalyeSerye is a hit : the kilig factor, of course and the timeout experience. If you read Our love story: 30 years married. 37 years with my college sweetheart, I wrote about how my husband and I nearly separated . There is no “happily ever after” . My  husband and I tried to make it work and we did. In my blog post, I added that “the secret in the renewal of our marriage was actually reliving that first time we fell madly in love with each other.”

And that is how I believe the “kilig factor” helped jumpstart our marriage. The thing going for me is I wrote a diary that detailed those early years with my ex-boyfriend…I wrote about the giddiness and romantic moments and why we fell in love, in the first place. I remember those early days. No wonder ALDUB is such a hit for the young and young at heart .

Image via Some rights reserved.

Image via Some rights reserved.

It is not only the kilig factor that couples can benefit. A priest even said that couples in trouble can learn perseverance and sacrifice from the Aldub segment.

“When [husbands and wives] encounter the hardships of married life, their tendency is to turn their backs or separate,” added Mamaril, parish priest of St. Joseph the Worker Parish in Calendola Village, San Pedro City for the past two years.

Watch the first time Alden Richards and Maine “Yaya Dub” Mendoza met each other. You can see Yaya Dub’s eyes light up as she spotted Alden on the split screen.

While this is a fictional love team, Yaya Dub did have a crush on Alden. Direk Mike Tuviera said that “it was born from the moment that the staff found out that in real life, Yaya Dub had a crush on Alden. No one knew that.”

There are so many reason why many Filipinos love #AlDub  but the one that strikes me as the number one reason is the “kilig” factor .  

It has kilig factor. Every time Alden and Yaya Dub exchange dubsmash, pabebe wave, and pinky promise, the crowd goes wild with kilig. Same also happens when Alden flashes those cute smiles showing his dimples. Another kilig factor in this “Kilig Pa More” KalyeSerye is that Alden is doing all sorts of challenges that Lola Nidora had been throwing at him just to see Yaya Dub.

Next to the kilig factor is the timeout experience. I am sure each one of us have our own guilty pleasure. I turn to coloring books to destress. Others play online games or watch a movie marathon. Then, ALDUB came to the lives of the Filipino viewers and netizens. I never paid attention to the ALDUB phenomena until the day before their first date. That Friday evening, I watched the first and current series with my husband. We had a good laugh about it. I told my husband “kilig eh”. Not only kilig , but it was my moment to zone out at the end of a long day.

ALDUB is a timeout just be and relax, and laugh.

What is a timeout experience?

Image via Medill on Media Engagement; Abe Peck and Edward C. Malthouse; Hampton Press November 2010

Image via Medill on Media Engagement; Abe Peck and Edward C. Malthouse; Hampton Press November 2010

It’s a quiet time.

It’s my reward for doing other things.

It’s an escape.

It’s takes my mind off other things that are going on.

I feel less stress…

I like going to this site when I am eating or taking a break.

Each one of us has a  timeout experience. Most homemakers relate to this and turn to noontime shows to take a break. What is important is to  put a balance in our lives: time to zone out and a time to work. What I really hope is that the love of  the #ALDUB kalyeserye, overflows to rekindling of relationships. Yes, even  love of country  by using that feel-good hashtag for social change. I read an ALDUB fan tweet both #juanvote and #ALDUB hashtag.

I have hope.

Yes, enjoy the show and laugh out loud.

About Noemi Lardizabal-Dado

You may contact Noemi (noemidado @ for speaking and consultancy services in the following areas: Parenting in the Digital Age (includes pro-active parenting on cyber-bullying and bullying) ; Social Business ; Reinventing One’s Life; and social media engagement. Our parenting workshop is called "Prep to Prime (P2P): Parenting in the Digital Age (An Un­Workshop)" P2P Un­Workshops are conducted by two golden women in their prime, Noemi and Jane, who have a century’s worth of experience between them. They are both accomplished professionals who chose to become homemakers. This 180­degree turn also put them on a different life course which includes blogging, social media engagement and citizen advocacy. They call their un­workshops Prep to Prime or P2P, for short, to emphasize the breadth of their parenting experience. They tackle different aspects and issues of parenting ­­ from managing pregnancies, prepping for the school years of children, dealing with househelp, managing the household budget, to maximizing one’s prime life and staying healthy through the senior years.

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