This entry is a continuation of PR and New Media Publishing.

A few months ago, I got invited to watch the presentation of a scientific study that correlated DHA and ARA (components found in Breast Milk which Milk companies now add to their formula) to the increase of the IQ of a child to 7 points. I was quite puzzled by the presentation of Dennis Hoffman’s Recent Evidence that Dietary Supply of DHA and ARA in Early Infancy Leads to Possible Trends in IQ of 4-Year Olds. Though no milk company was mentioned or direct promotion of the infant formula, I noticed that a popular celebrity was around to host the event. An idiot can easily put two and two together and correlate it to that milk company. I felt sick to the stomach because I thought I was attending a parenting seminar.

No problem there because like I told you, if I don’t believe in the product or event, I am not compelled to blog about it. So I left it at that.

Three months later, I got a call from the PR company. I could have said NO from the start of the conversation. But I listened out of sheer curiosity. She admitted that she was being candid and was exploring the possibility for mom-bloggers to be an advocate.

Hm, an advocate? How?

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