With the the recent passage of RA 9710, known as the Magna Carta of Women, the Women Media Circle initiated consultations and discussions with women media practitioners in order to draft proposals for the new law’s Implementing Rules and Regulations (IRR). The focus dealt on the provisions in the law’s Chapter IV Section 16 ““Nondiscriminatory and Non-derogatory Portrayal of Women in Media and Film,” as well as other provisions relevant to media, arts and communication, that will have an impact on our practice and creative expression.
During our break, a media practitioner pointed out to the group the latest Lucky Me! TV ad below:
The ad shows the kid eating alone, pretending to smoke using the lumpia, then a caption “Studies show that the less often we eat with our children, the more likely they are to smoke, drink and use drugs when they grow up”. No source of the study cited. Towards the end of the ad, Sharon Cuneta invites everyone to go home early on September 28 so they can eat together with their families. We all agreed that the ad discriminates against the OFWs, the working parents and others who can’t make it early during dinner time.
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