Remember that tasteless Bayantel billboard ad photo which I blogged early June ? Surprise! The new Bayantel ad now shows a cute kid happily eating ice cream. Very wholesome ad that touches any mother’s heart. Awwww… It was my daughter who pointed the new billboard. I never notice billboards because I drive and they just distract me.It’s good that the Bayantel and their ad agency changed the billboard to a more PG rating ad. I know Bayantel read this entry because I had an informal talk with one of the brand managers a week ago during the VOIP convention. Whether the ad campaign was effective or not, I told them it doesn’t sit well with parents like me who are their likely customers. They called me early this week to try their Bayantel internet service but I told them I am moving out of Makati . Besides I have two internet providers already :Smart Bro and Destiny cable. Maybe I will try it out one day when I move to my new place.
See the difference from the previous ad?
BEFORE (June 2006)
NOW (July 8, 2006)