bayantel_billboard.jpgRemember that tasteless Bayantel billboard ad photo which I blogged early June ? Surprise! The new Bayantel ad now shows a cute kid happily eating ice cream. Very wholesome ad that touches any mother’s heart. Awwww… It was my daughter who pointed the new billboard. I never notice billboards because I drive and they just distract me.It’s good that the Bayantel and their ad agency changed the billboard to a more PG rating ad. I know Bayantel read this entry because I had an informal talk with one of the brand managers a week ago during the VOIP convention. Whether the ad campaign was effective or not, I told them it doesn’t sit well with parents like me who are their likely customers. They called me early this week to try their Bayantel internet service but I told them I am moving out of Makati . Besides I have two internet providers already :Smart Bro and Destiny cable. Maybe I will try it out one day when I move to my new place.

See the difference from the previous ad?

BEFORE (June 2006)
old bayantel ad

NOW (July 8, 2006)

About Noemi Lardizabal-Dado

You may contact Noemi (noemidado @ for speaking and consultancy services in the following areas: Parenting in the Digital Age (includes pro-active parenting on cyber-bullying and bullying) ; Social Business ; Reinventing One’s Life; and social media engagement. Our parenting workshop is called "Prep to Prime (P2P): Parenting in the Digital Age (An Un­Workshop)" P2P Un­Workshops are conducted by two golden women in their prime, Noemi and Jane, who have a century’s worth of experience between them. They are both accomplished professionals who chose to become homemakers. This 180­degree turn also put them on a different life course which includes blogging, social media engagement and citizen advocacy. They call their un­workshops Prep to Prime or P2P, for short, to emphasize the breadth of their parenting experience. They tackle different aspects and issues of parenting ­­ from managing pregnancies, prepping for the school years of children, dealing with househelp, managing the household budget, to maximizing one’s prime life and staying healthy through the senior years.

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