Never doubt that a small group of thoughtful, committed citizens can change the world. It’s the only thing that ever has. -Margaret Mead

I had a long day. At 10:00 AM, I was informed that Unilever pulled out ads in all live game shows in all networks. Excited beyond belief, I was about to tweet when I got another message to hold off announcement until 5:00 PM. Exciting. I tweeted everyone to await positive developments.

Then the bombshell. Unilever made a bold move in addition to its pullout. Unilever Philippines said they will continue to positively influence the media landscape and work on strengthening our long-standing partnership with all TV networks. I think there was a domino effect. Before I could say hello Willie…your days are numbered… Cebuana Lhuillier, CDO, Nutri-Asia followed suit. Yes, a bandwagon effect.

By 6:30, while attending a birthday celebration with college classmates I was tipped off to turn on Willing Willie. He had an important announcement. The show took forever to end. Finally at 9:30, he delivers this dramatic spiel. See video below :

I cannot believe what he said. He was just unapologetic. (read transcript) He claims he will be on leave to reflect. Let us check his quotable quotes (via Gary Orense):

    Napakasakit ng ginawa sa akin ng Procter and Gamble, ng Mang Inasal. Pero hindi ako hihingi ng tawad. Wala akong ginawang masama.” -Willie

    Willie: Ginawa n’yo na nga akong kriminal. Kayo nga ang lumabas sa gate, mamigay kayo ng pera. Yan dapat ang ginagawa nyo!

    Tinira ako nina Aiza, LeaSalonga, JimPareders, Leah Navarro, Tuesday, Bianca Gonzales, ano ang nagawa nila sa sambayanang Pilipino?- Willie

    “Aiza Seguerra, magpakalalaki ka. Bata ka pa nagtatrabaho ka, di ba exploitation yan?” – Willie Revillame

    “Agot Isidro, wala ka pang anak hinuhusgahan mo na ako.” – Willie Revillame

    Willie: “Kayo ba ang nag-donate ng isang milyon sa Bantay Bata?”

    Willie: Dahil ba sinuportahan ko si Sen. Manny Villar? I’ll stick with him. Dahil orange ba ang kulay ko kaya pinag-iinitan nyo ako?

    Willie Revillame: “Starting Monday hanggang Holy week, pag-iisipan ko muna kung babalik ako sa industriyang ito.”

    Willie Revillame: Wag kayong magalit sa MTRCB. Tatlong board member nila connected sa ABSCBN.

    Willie: DSWD, kunin nyo ang mga bata sa kalye. Human Rights chairman, tulungan nyo ang kababayan sa ibang bansa.

    Willie Revillame: Nangangako po ako kahit wala kaming commercials, kahit isakripisyo ko po ang sweldo ko kasama ang TV5.

    Willie: Hihingi ako ng tulong kay Mr. Manny Pangilinan, kahit malugi kami basta makapagbigay kami ng saya.

    Willie: Kahit idemanda ako ng ABS-CBN hindi ako natatakot. May lalabas na witnesses.

    Willie: Sa mga tumitira sa akin sa Twitter, ididemanda kita!

    Willie: Mawawala kami ng dalawang linggo. Mahal na mahal ko kayo. Ipagdasal nyong makabalik pa ang programa.

Wow, how humble he is !

Seriously, without advertisers, there is no show. I am so tired and I will just continue writing my thoughts tomorrow…For now,t I want you to read the Twitter reactions. Willie is mad at the “attack” against him.

For now, thank you advertisers …Jollibee , Unilever, Procter & Gamble, CDO, Cebu Lhuillier, Nutri-Asia and Del Monte for choosing the side of decency and good programming.

(to be continued)

About Noemi Lardizabal-Dado

You may contact Noemi (noemidado @ for speaking and consultancy services in the following areas: Parenting in the Digital Age (includes pro-active parenting on cyber-bullying and bullying) ; Social Business ; Reinventing One’s Life; and social media engagement. Our parenting workshop is called "Prep to Prime (P2P): Parenting in the Digital Age (An Un­Workshop)" P2P Un­Workshops are conducted by two golden women in their prime, Noemi and Jane, who have a century’s worth of experience between them. They are both accomplished professionals who chose to become homemakers. This 180­degree turn also put them on a different life course which includes blogging, social media engagement and citizen advocacy. They call their un­workshops Prep to Prime or P2P, for short, to emphasize the breadth of their parenting experience. They tackle different aspects and issues of parenting ­­ from managing pregnancies, prepping for the school years of children, dealing with househelp, managing the household budget, to maximizing one’s prime life and staying healthy through the senior years.

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