I’m right now at the VOIP conference having a lunch break. Remember that entry I wrote about the Bayantel ad? I visited their Bayantel booth to check out their Sky Internet VOIP services. For their cheapest subscription fee of 499 pesos a month with a 2900 pesos installation fee, one can get clear voice calls for as low as 5 pesos per minute and 100 minutes free voice calls. Then I met Ricky, the associate brand manager and I couldn’t help asking him “What is that satisfaction guarantee?“. I introduced myself as the blogger who wrote that entry. “Ah so you are the one who wrote that? I finally meet the writer. “, he laughed. Apparently, their satisfaction guarantee is a 15 day money back guarantee. So why couldn’t the ad agency or their marketing guys promote the “15 days money back guarantee” instead of that tasteless ad? I wanted to test their Sky Internet VOIP services but my sister in San Francisco barred incoming calls. The satisfaction guarantee has yet to be tested . If and I ever get satisfied, I don’t intend to look like that model in their tasteless billboard ad. Anyway, I am looking forward to talk to the Brand Manager later for other business questions.
So bayantel read your entry . I wonder if they think their ad campaign was a success.
Emily: they think their ad campaign was a success
Tasteless but effective. You got yourself asking about the satisfaction
guarantee. I guess that’s the point. There are at least a hundred of billboards
in edsa alone. But this one got you. You may hated it but just like anyone who saw that ad. It got into you. If Bayantel claimed or stated the 15 day money back right away I think most people would just throw it away just like those leaflets handed to you at the malls or some sidewalks.
Kiku: At least Bayantel listened to public opinion. Even if their ad campaign worked, they don’t want to ruin the goodwill of their customers.