As a media partner for the upcoming VoIP Convention in 2007, I was tasked to write articles for their souvenir program. My deadline was yesterday, rather last week. Oh dear, I have limited VOIP knowledge and time at my hands. The first thought that entered my mind was to interview Silverback ASP, the only Filipino-owned VOIP Provider (for outbound VOIP calls). I didn’t know Globe, Bayantel, and PLDT were using VOIP resellers (like Vonage, Packet 8 etc from the USA). I immediately got the appointment with Steve Davis, the CEO of Silverback ASP. As I stepped into their office, I was surprised to see the ITX Cafe/Silverback signage by the large window panes. Oh an internet cafe! As I looked in, I liked what I saw.

ITX_Cafe_06.jpg

An informal ambience of comfortable chairs, swings, gorilla nest and computers in the corner for internet use . I was 30 minutes early for my appointment. You know, I’d rather be early than keep the other party waiting for me. As I eased myself on the chair, I turned on my macbook and was quite pleased that I got a wi-fi connection.

This is my dream business office setup. The virtual office was a plan but a physical office is so much better. Part business office, coffee shop with my baked goodies, and offering free wi-fi to the customers. It’s important to dream about a goal so it can eventually materialize one day. The most important value is having fun and doing business at the same time. Looking at the photos around the ITX cafe, the partners of Silverback ASP appear to be doing both. No wonder they moved to the Philippines and even devloped imindoro.net and providing internet service in Mindoro Island.

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virtual3.jpgWhen I started my online business, Globalized E-commerce Online Solutions (GEOS) I didn’t think a business address was necessary. My focus was on building a reputation on being a reliable service provider in the Philippines which can only be tested through time and referrals. Now that I have established some reputation , the thought of a business address was still not a priority. First, a physical office was not necessary when everything is done remotely. Hosting activation, domain registration and other services are done using the web browser. My sys admin is located in Los Angeles together with the support staff. Secondly, my market niche are the small and medium enterprises. Just like them, some of our businesses are based in the place of residence. Third, renting an office raises overhead cost. Usually, when a customer calls me up and inquires about the offices of Pinoy Webhosting, I usually say that it is located in my home. Doesn’t sound professional right? Maybe I should consider a virtual office such as this:

A Regus Virtual Office provides your business with all the benefits of a prime office, without the need to be there! Simply use a business address in one or more of our 750 locations worldwide, ensuring the best impression for your business.

You choose the location and length of term and your new virtual office can be open tomorrow with:

-Phone answering in your company name
-Mail forwarding
-Taking and delivering your messages
-Access to offices, meeting rooms and videoconferencing on a pay-as-you-use basis

From just PHP 2,850 per month.

macbookYesterday at the Rockwell Center , I met up with a potential customer, a Hongkong Trader who didn’t seem put off that I didn’t have an office address. My office is contained in here, as I removed the immaculate white Apple Macbook from my handbag. Haha. Why do I have to pretend it’s something more sophisticated when online transactions are just a a few keystrokes and clicks? My customer revealed that he had a virtual office in Hongkong and in the Philippines but he didn’t have a website. He felt it was time to have a website because the young professionals often ask him for it. A @yahoo or @gmail email address is not impressive.

We were both amused. He had a virtual office without a website and I had no virtual office but had dozen of websites. It was fun exchanging online business tips. Perhaps a virtual office with a conference room is wonderful interaction with customers since it gives a more personal touch. So yes, a virtual office is my next plan.

The 2850 pesos a month seems reasonable. I wonder if there is a catch. The virtual office is a great idea for the Small Office Home Office (SOHO) or Home Office Business Office (HOBO) type of business. There are a lot of stay-at-home working moms that have micro-enterprises in their place of residence. I guess it’s a stereotype to associate professionalism with an office address.

In my previous job as a researcher and consultant to small and medium businesses, I knew that most of the entrepreneurs’ business orginated from a hobby. Much as I wanted to be an entrepreneur, I didn’t have the guts or the hobby. Sure, I had the management skills. Ten years ago, I discovered the internet and web design. It was a whole new world and I got obsessed with it. Reading this article Accidental Tech Entrepreneurs Turn Their Hobbies Into Livelihoods made me smile. Basically, the article reveals some of the common features from its interview of 5 accidental tech Enterpreneurs:

1. They all possess [tag]Information Technology[/tag] backgrounds
2. They all were in the right place at the right time with the right product/service
3 They have supportive people around them (i.e. life and business partners)
4 They all faced a moment of truth, when they had to screw up courage and stake their financial futures on their new businesses.
5. They all are a little obsessed

The 5 common traits are so true. I don’t earn as much as these interviewed tech pros but being an accidental [tag]Tech enterpreneur[/tag] has given me financial freedom. At the age of 45, I wanted to enter back in the corporate world. Alas, I was not in touch with the latest economic policies. Of course, I didn’t expect a high starting salary but the offers were just a pittance. Sales is not my cup of tea either. So I was left with ways on how to start a business. But what? I’ve already told you how I entered into the IT business. I’d just like to list down how the 5 common traits of the Tech Entrepreneur applies to me:

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nook1.jpgThis is my Home-office, Business-office (HOBO) or does Small-office Home-office[ (SOHO) sound better? Whatever you call it, I’ve been a work-at-home-mom since my daughter, M was born in 1987. That’s my working station and right behind it is the kitchen which overlooks the front door of the house. It’s a small nook that allows me to be in touch with kitchen activities and family members hovering behind me.

Everyone is yelling distance away except for my kids if they are in their bedrooms. That’s because the walls of their rooms are almost sound-proof. Nothing to worry about, the Yahoo Messenger is a convenient tool for getting their attention. An example….
ym.jpgMy husband goes “What are you doing?

Talking to Lauren

you’re lazy. Why can’t you just go to her room? ” He teases.

Yahoo messenger is faster“. I quip.

The girls had their own computer upon reaching college. I believe that young kids should share a family computer so their activities can be monitored. Not that I don’t trust them . Staying too long in the computer is unhealthy.

One of the hazards of an online business is sitting on the computer chair all day long. Not to mention getting afflicted with Carpal Tunnel Syndrome. I also tend to get engrossed with work that I forget the time.

 

nook2.jpgPhysical activity is limited to finger exercises which does not derive cardio-vascular benefits. Hence, my daily routine entails a two-hour gym workout in between my work. If that’s not possible, the stationary bicycle is a wonderful alternative. As I bike , I watch TV shows at the same time. Computer work also strains my eyes. Just before bedtime, placing a cucumber slices on my eyebags highlights the end of a productive day.

(to be continued…)