Specific opportunities for women lie in export intensive sectors , the agriculture, tourism, garments and finance.

“Women control 70% of purchase decisions in Asia” – Anna Haotanto, The New Savvy , Singapore

There is this familiar saying , “Never underestimate the strength and the power of a woman. Women can do almost anything that men can do.”  You and I know that, but gender inequality remains a challenge in our country and the ASEAN region, particularly in education, labor force participation, and trade-oriented activities, among others. No wonder, four out of five women want to start a business, according to Sandra Devanthan , Country head of Facebook Singapore.  Women would rather empower themselves than wait for opportunities to open their doors. The Projected Gender Impact of the ASEAN Economic Community, a study published by the ASEAN Secretariat in 2016 confirm on the gender inequality.

READ: Opportunities for your children in the ASEAN

10 opportunities and benefits for the citizens in ASEAN

 

The average gender gap in labor force is at 19 percent which reflects a  gap in labor force participation “between man and women as well as inadequate and unequal access of women to economic opportunities and work conditions favorable to woman.” In the same ASEAN study, the ASEAN Economic Community (AEC) presents opportunities  to men and women through a boost in trade and formal, paid employment opportunities.  Small and medium enterprises (SME) development provides potential  opportunities for increasing women’s SME participation in the Asean,  but there are difficulties in gaining access to finance, technology and markets.  Specific opportunities as shown below lie in export intensive sectors , the agriculture, tourism, garments and finance.

Economic opportunities for women’s participation in key ASEAN sectors Source: Projected Gender Impact of the Asean Economic Community , 2016

The Asean study show that “these opportunities will not benefit the majority of women because of widespread constraints in women’s participation in the labour market”. Many constraints prevent women from benefiting from the AEC and as a result fewer women than men are present in the ASEAN labor market. Some of these challenges are as follows:

  1. The female labour force participation rate is persistently lower across all ASEAN countries.

2. Persistent gender skill gap and gender wage gap. More women are employed in lower skilled and lower paying jobs than men, resulting in a persistent and high gender wage gap

3. The majority of women are employed in vulnerable jobs with limited access to benefits and social protection.

4. Gender gaps in education have been declining but educational attainment of women continues to lag behind that of men.

5. Large numbers of highly-educated women remain unemployed.

Institutional barriers

6. Continued presence of gender discriminatory customary laws in certain ASEAN countries. All ASEAN countries provide constitutional equality between men and women.

7. Limited effectiveness of gender mainstreaming.

8. Due to cultural norms women are disadvantaged in acquiring land and assets and this is mirrored in discriminatory laws.

9. Women contribute substantially to economic welfare through large amounts of unpaid work, such as child-rearing and household tasks, which often remains unseen and unaccounted for in national income

10. Lack of clarity in key labour laws relating to equal remuneration, discrimination and maternity benefits contributes to women’s relative weaker position in the labour market.

READ: Taking an active role in the #ASEAN2017

Promote women’s participation in specific ASEAN priority sectors

The ASEAN has been supportive in advancing the status of women in the region. Gender equality and women’s empowerment is part of integral principles in the ASEAN community’s building process. The study recommends targeted policies to promote women’s participation in specific ASEAN priority sectors.

Opportunities for women in technology

Now that I have laid down the challenges and the recommended policies, I want to tackle specific opportunities for women with at least a college education that they can take action today. There are 66 million women in the Philippines, Thailand and Indonesia doing business online.  But there are also those that do not have work. Gina Romero of  Connected Women says 5 million women in the Philippines are not working due to family reasons. There is a huge potential to empower women who have online access.

Like I said earlier, four out of five women would rather go into business. There are opportunities in technology. The ASEAN  ICT Masterplan  of 2020 , ” brings ASEAN towards a digitally enabled economy and women should prepare themselves with the knowledge to work at home. I know of a lot of mothers here in the Philippines who work at home and are financially independent . Here are some opportunities that are open to women in the ASEAN.

Virtual assistants or writing services: There are mothers who work at home as virtual assistants or as writer.  The standards for Virtual assistants and writing services require high precision and skills . But who is to say one cannot learn these skills?  There are businesses like Connected Women  matches women entrepreneurs with Filipina virtual assistants (VAs).  There are many online websites that give resources on how to be a virtual assistant or start a VA business.

Online Small and medium enterprises (SME) academy: This brings me to the discussion on  women empowerment. If one does not have the skills in technology, there is the  online ASEAN SME academy, which provides online access to training and resources specifically developed and tailored to meet the needs of Small and Medium Enterprises operating in ASEAN. There are courses for startup, ready to export and growing enterprises. Course types are into finance/accounting, human resources, marketing, management, operations, technology, and trade /logistics

For the Philippines: Check out the materials here.

For Lao People Democratic Republic (PDR): Check out the materials here.

For Indonesia: Check out the materials here.

For Cambodia: Check out the materials here
Mutual recognition arrangements (MRAs)  are on seven areas:  Engineering services;  Nursing services, Architectural services, Dental practitioners, Medical practitioners, Tourism professionals, and Accountancy services. Of the seven MRAs , only the tourism MRA provides for automatic recognition of professional credentials. The problem though is that full implementation has yet to be realized.  Young women can start planning about their future by checking on these career opportunities. In a few years or by 2025, the full implementation of the MRAs will be realized.

Parents and schools should encourage our young girls to pursue science, technology, engineering, arts, and mathematics (STEAM) as this  would help in narrowing gender wage gap in ASEAN.

“As technology further allows women to work while they remain to be the light of their homes for their families, the more that we need to urge young girls of today to seek the fields of science, technology, engineering, arts, and mathematics,” said Department of Trade and Industry (DTI) Undersecretary Nora Terrado.

perla laundry soap

Each Perla laundry soap is 50% Coconut Oil (CNO), while the synthetic counterparts are petroleum-based. CNO contains lauric which is an excellent natural cleaning agent. Lauric traps oil and dirt and makes it easy to wash away.

While covering a Perla event a few weeks ago, I posed a question on my facebook wall.

Did you know each Perla bar is around 50% coconut oil ? Who uses Perla laundry bar ?

The feedback and engagement was amazing . I have been using Perla soap for delicate fabrics but I was not aware that the soap can be used for the face and body. It is that good. No matter what a brand  says about its products, it is the testimonials of friends and relatives that make it more believable. Let the comments of my friends and relative speak for itself.

1. It is what I have been using to wash my face, the past 40yrs or so. It is the secret of my clear, smooth skin. (an auntie)

– It was my mom’s secret to her beautiful skin. It was also recommended by my OB for washing my delicates. Love it.
– Back in High School, i even used that to wash my face ???? I was going thru a bad skin phase
– My face bestfriend 🙂 mura na maganda pa
– I like Perla because my skin doesn’t react badly to it. Wish they’d come up with a powder or flake version for washing machines, though.

2. Last time I went to an Ecowaste presscon. They said we shouldn’t be using “antibacterial” soap because of the chemicals. Off cam they said Perla is a good alternative (not just for the laundry). (A journalist)

– Oh, awesome. Coconut based, so friendlier to the ecosystem…

3. We dermas recommend Perla for the laundry of patients with irritant contact dermatitis to other laundry detergents. We know it to be the mildest detergent bar:) more Eco friendly too:) (My sister, a dermatologist)

4. Me, for my delicates that needs hand washing. (My sister-in-law)

– I use it for hand washed delicate items!
– I use Perla for delicate clothes and white
– Use it for my son’s clothes
– For baby clothes, sya!
– Kaya nga maliban sa ginagamit for delicate fabrics at baby clothes, diba ang iba ginagamit yan sa katawan .

5. I use it as my white floof dog’s pre-shampoo soap to get his coat super clean!

– We initially use Perla to bathe our dogs before applying anti flea soap/shampoo.
– I use it on my dog every time I bathe him…nawawala ang amoy ng aso
– Used it before to bathe our then maltese; made his coat really clean and shiny.

6. I love Perla, too! Gentle on the hands saka mabula.

– I do. Different from other detergent. It doesn’t dry my hands when I hand wash.

7. We do. And I wash my greasy mechanic hands with Perla.

8. I use it to pre-wash whites.

– We use it before perla and papaya leaves effective whitening soap
– Me! Still use it to wash white clothes and undies

9. Bath soap ko iyan dati. Buhay pa pala.

– Sometimes, I use it as body soap. An uncle prescribed it to my sister who had pimples.
– I’m using Perla as bath and laundry soap
– My dad uses it as bath soap though haha
– Actually, in my mom’s province, I remember women using Perla as bath soap.
– Perla pampaligo ko paminsan-minsan

11. We do. I use it to wash my swim gears.

Some didn’t know Perla is made from 50% coconut oil “Oh wow didn’t know that Perla is 50% coconut oil! Will buy it now instead of Perwoll for our delicate clothes” and one asked “Why don’t they just create powder for machine wash use?” I found out you can grate Perla laundry bar (60 grams or 1/2 bar for a 2-2.5 kgs load ) for washing machines.

perla laundry soap

Here are Perla 5 care signs

Now you have read the comments from my facebook post. Indeed, Perla laundry bar soap is made from coconut oil and other natural ingredients that are excellent in cleaning clothes without the harmful chemicals. I didn’t even know Perla is composed of 50% coconut oil. Now you know, Perla is the premium laundry soap that cares for your clothes and skin. There are five good reasons on why Perla is such a premium brand

1. Perla is made from PURE COCONUT OIL

Each Perla bar is 50% Coconut Oil (CNO), while the synthetic counterparts are petroleum-based. CNO contains lauric which is an excellent natural cleaning agent. Lauric traps oil and dirt and makes it easy to wash away.

Recent studies also show that coconut oil has strong antibacterial properties. Studies have also shown that coconut oil has potent antifungal capabilities

2. Perla is made from natural ingredients and has NO harmful ingredients, which are found in its synthetic counterparts

Laundry soaps have a much higher PH, and are less acidic and therefore gentler. Synthetic detergents (syndets) contain substances designed for cost effective cleaning that can be harsh to the skin. Syndet bars are made rougher and more abrasive, while Perla is soft and smooth to the hands.

3. Perla cares for your skin too!

Each bar contains glycerins – natural moisturizers! Perla makes clothes much softer. The perfume in Perla, made from essential oils like Lavender, is very minimal compared with much more fragrant syndets. Syndets have anti-redeposition agents which can be harmful to
the skin. Perla does not.

Did you know that Dermatologists actually recommend Perla?

4.  Perla is a brand built on decades of trust.

The caring Perla experience has been passed on from our grandmothers to mothers to us. Perla is the first and oldest laundry brand in the country. It has helped our grandmothers and mothers take care of our clothes.

5.  Perla supports Filipino farmers! Proudly Pinoy!

Perla supports the Philippine Coconut Oil industry (The Philippines is second-largest coconut-producing country, next to Indonesia). Every bar of Perla sold helps provide livelihood to Filipino farmers. There are no plans to alter the unique Perla formulation It is ONLY AVAILABLE IN THE PHILIPPINES.

Would you believe, I am now using Perla soap to wash my face?

Be a hero, wear a Santa sombrero. #LahatSanta is  giving everyone an exciting opportunity to become Santa to poor kids.

Santa Claus is so much a part of my childhood memories as it reminds me so much of my father who played the role of Santa Claus. Dad is not around now. He died 14 years ago on a Holiday season of all months. Perhaps he wanted to remind me about the spirit of Santa Claus. I don’t know if you believe in Santa Claus but I believe Santa Claus lives in each one of us to make a difference.

Santa Claus is anyone who loves another and seeks to make them happy;
who gives himself by thought or word or deed in every gift
that he bestows;
who shares his joys with those who are sad;
whose hand is never closed against the needy;
whose arm is ever outstretched to aid the week; whose sympathy is quick and genuine
in time of trouble;
who recognizes a comrade and brother in every man he meets upon life’s common road;
who lives his life throughout
the entire year in the Christmas spirit. –

EDWIN OSGOOD GROVER, Vicki Howard’s The Book of Santa Claus

We can all be a Santa Claus through the Save the Children new Christmas campaign #LahatSanta giving everyone an exciting opportunity to become Santa to poor kids.

What is the #LahatSanta campaign?

Be a hero, wear a Santa sombrero

Lahat Santa is a new fun way to celebrate Christmas. Save the Children encourages individuals , schools and companies to wear their Santa hats, raise funds in their own creative way and make the holidays much more meaningful by donating to Save the Children programs.

Upon signing up on www.lahatsanta.ph, participants get a free fundraising kit , which includes a coin bank, Christmas poster and a Santa hat. The Kit includes ways you can fundraise, from bake sale to the good old Christmas caroling– it is up to the participants how they’ll spread the cheer.

With every Lahat Santa hat comes great responsibility. A commitment to Lahat Santa campaign could mean life-saving support for a child. A donation can provide treatment to babies suffering from malnutrition  and help expand their programs that could impact their lives in the long run.

Steps to join #LahatSanta campaign

  1. Sign up on www.lahatsanta.ph to receive a FREE fundraising pack which includes your coin bank, Christmas poster and your Santa hat for December 15. Tips and ideas are included there too.

2. Plan your fundraising activity and gather your family and friends from work and school to help you out. Whether this is through a garage sake, good old caroling, selling artwork and doing Christmas dares, Because you are the Santa, be as creative as possible.

 

3. SEND your donations to Save the Children, The sooner they receive it, the sooner they can put it to good use.

4. Wear your Santa hat on December 14 and have a shout out post or selfie, using the hashtag #LahatSanta selfie to show us how you are fundraising for children.

Save the Children believes that all children have the right to fair and equal access to nutritious food. We know that the rate of stunting of 33% is largely due to inequality of access to nutritious food, long periods of hunger and a lack of nutrition during the first 1,000 days.

halloween traditionWhat happened to Halloween day? Why is Trick or Treat celebrated way earlier than October 31? Where is the fun in moving it to an earlier date? Those were some of the questions my kids asked me in 2006. My three children celebrated Trick or Treat only on October 31 whether it was a weekday or weekend. Then that all changed when our village changed the date because it was just convenient for them to facilitate the kids in costume. My kids often say that it is like moving Christmas day to December 20. Something like that.

Wikipedia states that

Halloween (or Hallowe’en) is an international holiday celebrated on October 31. Halloween activities include trick-or-treating, ghost tours, bonfires, costume parties, visiting haunted attractions, carving jack-o’-lanterns, reading scary stories, and watching horror movies.

I do not understand. Maybe I am trapped in the American tradition that my husband brought to our family since we first celebrated it 25 years ago. Maybe the Philippines has its own version on how to celebrate Halloween.

I remember the day my dear husband reminded me to dress up the little girls into witches for Halloween. “Halloween?” I thought Halloween was only done in the Western countries. ” Yes you have to dress them up as witches”. As a little boy in the late sixties, he pranced around the neighborhood begging for candies and yelling “Trick or Treat” . According to him, the Halloween “Trick or Treat” originated in the Philippines during the sixties when the Americans living in the village started the tradition. In the early nineties, Halloween was not yet commercialized. No little kids doing trick or treat inside the malls.

The Trick or Treat was limited to Ayala Land villages, where most American expatriates lived. There were a few masks and simple decors in National Book store but that was it. No costumes. I had to be creative. I designed a witch costume with yellow piping and a dressmaker executed it. A balikbayan sister from San Francisco brought in the hat, the candy corn candies, the fangs gum for props.

halloween traditionWe drove all the way to visit the kid’s grandparents in Alabang just for the spooky Halloween experience. As usual, the beaming stage mother dressed up her adorable girls as cute little witches. The Trick or Treat party at the club was fantastic. The kids were dressed in typical Halloween costumes like vampires, ghosts, witches, and devils or even pumpkins.The eerie decors added to the thrilling experience.

halloweenThe Trick or Treat adventure in this swanky Alabang village is something else. The houses compete with each other on the scariest theme. Most of these houses had tricks. In one house, the kids were terrified of the candle-lit pathway that led to a vampire rocking on the chair. Complete with spine-tingling music as you walk towards the vampire, it even freaked me out. One of my daughters scurried away as soon as she saw the ghoulish figure. For many years, the girls spent their Halloween with their grandparents in this Alabang village until Luijoe arrived in our lives.

LuijoeLuijoe’s first Halloween in 1994 was spent at his aunt’s village. She started the Trick or Treat experience in her own village. 1994 saw the year when malls and the like started to sell costumes and more Halloween decors. My husband just adored his little boy. It’s no wonder that Halloween is such a painful experience for my husband. The past years, he used to hibernate in our bedroom avoiding the little kids knocking at our doors. But that is just how he was then. I love giving candies to these kids as I imagine my precious Luijoe hovering nearby. I am sure Luijoe is around me all the time.

5.jpgMy little boy posed his cutest smile ever. “sigh” I miss my boy. As I gathered the photos for this entry, I could not help turning misty-eyed pouring over these precious memories . “Was he really that cute?” “How I wish I can just rewind the past and hug him all over again!” Pictures and memories are what is left of him. Of course, his love rings true in my heart. But yes, I digress. And the tears well up again as I write this.

The girls who were then in their pre-teen years continued to be witches until their early teens. That’s when they designed their own costumes or innovated their wardrobe.

6.jpg7.jpgLuijoe’s last two Halloween was dressed up as a little devil. How he liked playing the naughty little imp to the hilt. This little devil is now my angel . His impish grins just makes me smile. Kids are just so adorable aren’t they? I miss my kids as little kids and being the stage mother fussing around them. Now that they have grown up, I’m just there when they need me.

halloween
8.jpg12.jpgAfter Luijoe died in 2000, the girls continued the Trick or Treat tradition with their younger cousins. Costumes are now based on themes other than traditional horror, such as dressing up as a character from a TV show or movie. Ahhh…. I miss the traditional Halloween costumes. L in this photo is behind the fence because she was traumatized by an 11 year old bully who grabbed her whole bag of candies. Demand for candies is just so much that after an hour, we always ran out of treats.

Our kitties are not exempt from trick or treat.

kitties.jpg
The girls have outgrown the costumes but the ghost story telling or watching horror movies never dies. I don’t have to don the witch’ hat and spook them out. I don’t need to line the garage with eerie candle-lit lighting. No need for the masked monster by the rocking chair. They can entertain themselves now.

So that’s how my family celebrate Halloween. What’s your tradition?

There is the ASEAN University Network (AUN),  an arrangement between 30 + universities in the ten ASEAN countries, where your children can cross-enroll for other courses in college. 

What future can our children look forward to? Of course, there is the future of the Philippines and then there is the ASEAN, our community, our future.  The ASEAN is at the heart of Asia and feels so close to home. As a mother, I have always been open to opportunities for my children whether here or abroad.  Well, my children took such opportunities to work abroad .  One of them works in the ASEAN region.

So, for moms with kids in high school and college, do you want to find out what opportunities there are for your children especially in the ASEAN region?


The role of  education is important in promoting a better quality of life for children and young people, and in providing them with an opportunity to participate in and benefit from the realization of a prosperous ASEAN Community 2025.  Universities in the ASEAN are working on providing more opportunities for student exchanges within the region, credit transfer systems and improving quality assurance mechanisms.

Mula sa Masa, Volume 2 Issue 1

Wouldn’t you want your children to take advantage of these opportunities and help achieve the vision of the ASEAN community in 2025?

There is the ASEAN University Network (AUN),  an arrangement between 30 + universities in the ten ASEAN countries, where your children can cross-enroll for other courses in college.

ASEAN Higher education

The idea for such AUN “stems from the 4th ASEAN Summit of 1992. In that Summit, it was agreed that ASEAN member countries must work to promote cooperation by enhancing awareness of ASEAN among the people in the region through the expansion of ASEAN studies as part of Southeast Asian Studies in university curricula and the introduction of ASEAN student exchange programs; to help develop a regional identity and solidarity; and to promote human resource development in the region. The original intent was to establish an ASEAN university, but it was ultimately decided that a network of existing universities would be more feasible.”

AUN even developed the Asean credit transfer system. The system allows students to check online to find which courses will be accredited by their home universities.  If you are a student from the University of the Philippines, De La Salle, Ateneo de University or UST, check out the academic calendar and the procedure to apply. (Download the AUN-ACTS student manual)

ASEAN Higher education

ASEAN Higher education

ASEAN Higher education

ASEAN Higher education

The online application is easy to use. Just check the courses offered in the ASEAN member state university and  select desired category as follows.

Undergraduate student exchange
 graduate student exchange
 Internship
 Research
 Credit earning/short programme

For example, when I searched under Singapore > National University of Singapore (NUS), I discovered that the university only has the Undergraduate Student Exchange.

These are the minimum requirements to apply for AUN Student Exchange Program under ACTS scheme:

1. Enrolled as a degree student at one of AUN (ASEAN University Network) member universities

2. Have completed at least two academic semesters at home university

3. Have good academic standings at home university

4. Have good English proficiency in both speaking and writing

5. Have great interest to learn cultural diversity of ASEAN countries

With the vision of an ASEAN Community in 2025, parents need to acknowledge the critical importance of higher education as one of the catalysts in accelerating ASEAN’s economic, political and sociocultural development agenda  . Let’s start with our children.

ASEAN community is our community , too.

 

My mother died when I was 19 years old.  I wished she were around to give me nuggets of wisdom. I ended up praying to my mom asking for guidance whenever I stumbled along the way. Most of the time, I was on my own with the help of my siblings. We often talked among ourselves and try to resolve our challenges. Most importantly, I learned to nurture my inner child. I learned the art of loving my inner child after I realized that there were many aspects of my life that were left unresolved. Now, that I am older and wiser, I look back and talk to my 19 year old self because it was the year before I met my husband. I guess I would have been a better me, if I knew all this then.

19 year old

1. Build your skills. Don’t rely on your college education.

2. Your ‘re beautiful

3. They didn’t know any better.

4. You ‘re smart

5. Keep dreaming

6. When you are caught in a gossip, it is possible they gossip behind your back

7. Prayers are helpful.

8. Envision your future.

9. Love yourself more.

10. Don’t be trapped in labels.

11. In recovery , it’s usually two steps forward , one step (or giant step) backward.

12. Love never dies .

13. Life gives you a second chance .

14. Cats are stress busters.

15. One is never too old to start a new career or change paths

16. Have an interest in people. Learn small talk.

17. Get involved with a community project

18. Volunteer . It’s a wonderful feeling to get involved on something higher than yourself.

19. Intern . Work at the bakeshop, the family business

20. Watch your diet.

21. Exercise daily. Join a sport like volleyball

22. Read more

23. Write more.

24. Build communication skills.

25. Study a foreign language.

26. Feelings are never wrong. Know how to transform it to something positive .

27. There is always a choice. Sad or glad?

28. Though Love is unconditional , there is a time for tough love.

29. Practice as if

30. Communicate with your parents and reach a compromise.

31. A crush is fleeting. Hormones are responsible

32. Nurture your inner child.

33. Value your time with your family of origin. They won’t be with you forever.

34. Save more. Spend money on experiences and education, not material things.

35. Stop smoking

36. Keep in touch with your best friends.

37. Reach out to your first cousins on your mother side.

38. Your life does not revolve around your boyfriend. Socialize more.

39. Drop your course in BS Food Technology and take that Business course you have always wanted.

40. Grades are a good start in getting a job, but it is not an assurance you’ll be successful in real life. However, your biggest assets in the real world will not be your grades but the fact that you’re personable and you know a lot of people.

41. Everything is going to be okay.

42. Don’t worry too much about what other people think about you

43. Explore the islands around the Philippines.

44. Be more adventurous. Go past your curfew.

45. Sit alone in silence for at least ten minutes every day.

46. Don’t wait all day for your boyfriend to visit.

47. Take more pictures.

48. You are not going to marry your first boyfriend.

49. Time will heal the loss and pain of a broken heart.

50.  If you fall, pick yourself up, and keep moving forward.

51. Unresolved hurts tend to haunt you back in future relationships. Learn to forgive and let go.

52. Don’t be afraid to fail because you will always learn something.

53. Spend more time with dad. This is one thing I wished I did more. I chose to live away from him after college graduation because he was a strict dad. But now looking bad, I miss him a lot.

54. Take care of your teeth.

55. Wear sunscreen.

56.You will not end up  going to work in the field you studied, and that’s okay.

57. You do not need a relationship to feel complete. Love yourself first.

58. Invest in quality wardrobe pieces.

59. Be open to trying new things.

60. Mom was right. Your siblings are your best friends for life.

Want to add to this list? What is one thing you would tell your nineteen-year-old self?

The Second Digital Congress is so relevant to me as a blogger and my brand “momblogger”. The Congress focused on the culture envisioned to aid marketers in adapting to digitalization as reflected in the theme, “DX: The Culture of Digital Transformation” but I looked at how it  continues to transform me as a blogger.

The best part of the Digital Congress was meeting Brian Solis  who I have been following for the past seven years.   He is a principal analyst studying disruptive technology and its impact on business at Altimeter Group.

The question I had was is blogging still relevant? Brian says he still blogs.  His advice is blogging more and publishing more to stay relevant.

Genuine useful content.

Utility is the new viral.

I have been blogging for close to twelve years and my objectives in 2006 (grief recovery) is not the same as today which is to use technology for social good. I find myself blogging less especially in the long form content. My main platform is Twitter.  I guess I want to give immediate feedback on twitter.

As a blogger, am I headed in the right direction of digital transformation? Let’s look at part of the presentation given by Brian Solis.

Digital Transformation

Brian Solis defines digital transformation in six stages:

  • Business as Usual
  • Present and Active
  • Formalized
  • Strategic
  • Converged
  • Innovative and Adaptive

The future of work is all about digital transformation that will require careful collaboration, and thoughtful planning. The sixth stage, “Innovate and Adaptive” is when a culture of innovation becomes top priority.

As a blogger, I know I constantly need to innovate my strategy. How?

Your brand is defined by those who experience it.

This reminds me of a course I took on Content Strategy where four audience experiences are best summarized as follows:

The first one, is it makes me smarter
about things that I care about.

The second is that it looks out for
my interests.

The third is that it’s convenient.
By that I mean that it’s easy to access.
It’s readily available.
I don’t have to work hard to get it.

And the fourth one is,
it gives me something to talk about and
share with others.
What we call the social

I believe I give all four audience experiences but it can still be improved by publishing more.

Brian Solis gives a tip:

Close your eyes for a moment and think about the last time you had a truly great experience…an experience that moved you…that captured your heart, mind and spirit. What about it was so special? Now, bring it to life for someone else.

Experience is something you feel, something you sense and interpret…it’s measured by how you react.

Life is about experiences,

Technology brigs to life new experiences

Relationships are made through shared experiences.

Great brands are the assemblage of great experiences.

As I think about how it relates to my “MomBlogger” brand, I remember my goals a year ago.

My focus as a citizen advocate allows me to bring out underplayed stories, fight for women and family issues which are close to my heart. That is who I am. It makes me happy to be of help to others and at the same time it allows me to leave my digital footprints behind.

Are my goals still relevant? What digital transformation is needed?

The first I need to do continue the form of narrative storytelling in the ways that my audience wants to successfully build a relationship with me.

RCBC is now in the final stages of upgrading its clients’ cards with EMV chip-enabled cards. Visit your branch of account during the recarding period which has been extended to November 15, 2017. Starting November 16, 2017, all remaining RCBC magstripe cards will be automatically deactivated 

RCBC EMV card

The announcement for the availability of the new design for the RCBC MyDebit MasterCard will be at their Official Facebook Fan Page.

Nobody likes to think that their card is being secretly used by someone else.  I remember the time my other debit card still had this magnetic strip. Around 3,000 pesos was siphoned by someone buying software online. I only found out about the loss the following day. It is not easy recovering the money. It took over a month for the money to be redeposited back to my account. The skimming and cloning needs to stop.

It makes sense to upgrade to Europay Mastercard Visa (EMV) chip enabled card.  BSP (Bangko Sentral ng Pilipinas) mandated all banks to make the shift to Europay Mastercard Visa (EMV) chip enabled cards. EMV is a global standard for cards equipped with computer chips and the technology used to authenticate chip-card transactions whether debit, prepaid and credit card. It’s that small, metallic gold square you’ll see on new cards. It’s a computer chip, and it’s what sets it apart the new generation of cards.

Who doesn’t want to feel secure in their  transactions? It’s great to know  that shifting to EMV cards is part of RCBC’s thrust to ensure safe and secure transactions for its clients. Did you know magnetic stripes on cards contain unchanging data, which makes it easy for anyone to replicate the data?

It is one reason the old magnetic strip cards are prime targets for counterfeiters, who use stolen card data to withdraw or purchase. There is a level of comfort knowing it is difficult to counterfeit EMV cards. Unlike the magstripe technology, every time an EMV card is used for payment, the EMV chip creates a unique transaction code that cannot be used again. It ensures safer transactions by authenticating each card and generating one-time codes for each payment. This makes it difficult for anyone to steal the cardholder’s account information.

To enjoy the new EMV technology and its enhanced security features, RCBC clients can easily upgrade by going to their branch of account during the recarding period which has been extended to November 15, 2017. The upgrade to the EMV chip enabled card is free. All you need to do is present only one (1) valid photo-bearing Government ID to upgrade their ATM Debit or their MyWallet cards completely, for free. Upon receipt of their new EMV card, RCBC clients can proceed to the nearest RCBC or RCBC Savings Bank ATM to activate their card.

Starting November 16, 2017, all remaining RCBC magstripe cards will be automatically deactivated and can no longer be used in any transactions.

Drop by soon so you can make the shift before the deadline to enjoy more secure card transactions.

I really didn’t want to comment on the latest attack from a pro-Duterte blogger (the video has since been deleted) but I owe it to my friends who were concerned. I posted this on social media to squash the lies about my medical condition and my  life as a blogger. Here is what I wrote.

My friends have been prodding me to reply to vicious personal attacks by someone fixated in spreading lies and innuendoes. The agenda and motivation behind these falsehoods are unclear to me. But for the sake of those kind and caring people who have shown their concern, I would like to state for the record that I am NOT sick with cancer and have never claimed to be a cancer survivor.

In all my years a blogger/social media practitioner and doing advocacy work, I have learned not to dignify these baseless and vile claims, except to say that , the people who matter—my family, my true friends, and community— know my true worth. They know what I am about. And that is more than enough for me to shrug off these futile attempts at discrediting me.

I sincerely want to thank all those who sent messages of support. My heart is full. Because of you, I am more than ever committed to ensuring that truth , reason and justice prevail in the realm of social discourse and public engagement.

Bloggers have been quiet for the longest time. I think the last time was 2012 when the anti-cybercrime law was passed.  When Rappler raised the issue of the 14 bloggers getting accredited at the ASEAN 50th celebration in early August, bloggers are now back in the limelight. Sadly, the recent Senate hearing on Fake News was unfair to bloggers by putting the  blogging community in a bad light and focusing on the worst practices of the two partisan camps.

Here are my recent thoughts on the blogosphere.

philippine bloggers

Bloggers are not journalists

Bloggers are not journalists but it doesn’t mean I am not accountable for my writings. As a blogger (and because my husband is a lawyer), I am aware of the libel laws even before the CyberCrime Prevention Act of 2012 . I respect people’s privacy even before the effectivity of the Data Privacy Act.  It’s just following the norms which govern ordinary human relations. If I wouldn’t say it to that person over a cup of coffee, I don’t post it. The best defense against anything that would curtail our freedom of expression, be it online or offline, is to express ourselves in words and deeds that are thoughtful, truthful and honest.

That is why, bloggers should know the relevant laws on Data Privacy Act of 2012 or the Republic Act No. 10173; The Cybercrime Prevention Act of 2012 or Republic Act No. 10175 ; Anti-Photo and Video Voyeurism Act of 2009 or Republic Act 9995

´Bloggers and Social Media Users as Personal Information Processors

´Bloggers and Social Media Users Obligation to Respect and Accountability on the Privacy of Others

´Bloggers and Social Media Users on Hacking, Anonymous Comments and Publishing

´Libel issues concerning bloggers and social media users

´Copyright Issues vs. Online Content

Bloggers are, like it or not, part of the world at large. They are not immune from political and societal forces. Neither are they exempt from the norms which govern ordinary human relations. Shouldn’t bloggers abide by the same high standards to which they hold others?  You are who you appear to be. Bloggers should do their best to rely on accountable sources. If those sources were/are not accurate, admit it. Disagree without being disagreeable. I believe in always staying on the higher ground without resulting to name calling. If it is incendiary, don’t post it. Respect the privacy of the people you write about especially their personal information. Just because personal information is in the public domain, there is no implication much less a grant of consent to process such publicly available data.

Though I believe in dissenting views, I enforce a commentary policy where “I reserve the right to remove comments, words or phrases that are defamatory, abusive, incite hatred and advertise an email address or commercial services or just plain spammy. I also reserve the right to remove posts that to my opinion are off-topic, irrelevant, ad-hominem, personal attacks and or just plain rude.”

Serious thoughts on blogging

My daughter was tagged by fellow blogger, Tonyo Cruz a few months ago. Allow me to share her thoughts on blogging.

As with anything in life, it’s important for bloggers to be able to answer (or at least give serious thought to) these questions:

1. Why am I doing this?
2. What ideas or values do I stand for?

philippine bloggers

I started blogging as a way to connect with people, and to share what I thought were my unique insights into dating, fashion, and being a fiercely independent woman in the world. In that respect, I’ve been rather successful. I may never have had a million pageviews, but I met some really amazing people I would have never otherwise encountered. Many of them are still very good friends to this day (and as you know, good friends are hard to find!).

But I stopped blogging when I lost my focus. At some point, blogging became less about the community and became this aspirational, commercial activity. There is nothing wrong with wanting to project an ideal self into the internet or desiring some form of compensation for your work (and blogging IS hard work). But this was not what I wanted for myself. This fake, aspirational self that I was presenting is not what I want to bring to the world. And at the time that I stopped blogging, I had no clue who I was or what I stood for. I had no business foisting my half-baked ideas onto an audience until I was sure about what I had to say.

I have no opinions over the latest blogging drama in the Philippines because I really don’t know much about what’s going on. But I do know that anyone with a platform and a voice has a responsibility to their readers, to the blogging community, to the brands they work with, and to the rest of the world. As a public personality, your words and actions carry more weight than you realize. Like it or not, you have to be your best self. You owe it to your brand partners to be a good representative who embodies their values. You owe it to your readers to be some sort of role model for them.

Otherwise, all you are creating is a lot of empty, self-serving noise. The world doesn’t need any more of that.

This is why reasons I stopped, too: being a role model was too much pressure. Being a “personal brand” felt dehumanizing. I didn’t want to live up to some aspirational ideal in exchange for freebies and a few sponsored posts. I just wanted to be me, away from the eyes of strangers.
So really, if you have a blog or are some sort of influential Internet personality, you would do yourself and everyone a huge service with a bit of self-reflection. Why are you here? Why are you doing this? What ideas or values do you stand for?
I’m still figuring these out for myself.

On a National Bloggers Association

While I do agree with a collective set of ethical standards for bloggers , I am not convinced on the establishment of a national blogging organization. Bloggers are so diverse and may not want to belong to one big group for one reason or another. A blogger told me “if bloggers in the Philippines feel that this is necessary given the circumstances (i.e. for political bloggers to differentiate themselves from rabid Duterte supporters), then by all means they should. However, a national blogging association is not something I want to be a formal member of, nor would I want it to define my identity as a (semi-retired?) blogger.” She added that “just because you have a blog, and I have a blog, doesn’t mean we stand for the same things. I would not want to be part of some organization and be loosely associated with anyone who held very divergent political and moral beliefs from mine”

Before the establishment of an organization, a set of ethical standards should first be deliberated and agreed upon in a conference or summit, then the rest can follow.

It is good to have guidelines and let’s start from there.